How to get the keyword which triggered the phone call?

[shu...@mobistreak.com]

I know there is a way to get keyword data in real time would be to add a GET parameter to the destination URL using Keyword Insertion but i use only call only add so there is no landing page. Once clicked on the add it directly opens the phone dialer. Which is the best way to get 100% precise result for my case? How to get keyword which triggered the phone call?

[Shwetha Vastrad (AdWords API Team)]

Hi, 

You can use Ad Performance Report and include CriterionId in the report definition to retrieve the criteria that triggered your ads. This field behaves as a segment. You should then use Criteria Performance Report or criteria specific reports to retrieve the details of the triggering criteria. You can also set up phone call conversion tracking. The DownloadCriteriaReportWithSelector Java example demonstrates how to download a Criteria Performance Report. You can use this example as a reference to download the Ad Performance Report. Example code in other languages is available here. 

Regards,
Shwetha Vastrad
AdWords API Team.

[shu...@mobistreak.com]

Hi Shwetha,

I have already set up phone call conversion tracking but that does not give me what i am looking for which is keyword to call mapping. Keyword which is responsible for the call?

[Shwetha Vastrad (AdWords API Team)]

Hi Shubham,

You should use Search Query Performance Report to retrieve the statistics aggregated at the search term level. The CreativeId field and the KeywordId field will provide the Ad Id and the Id of the Keyword that triggered the Ad for this search query. You can then map the CreativeId to your Ads using the Ad Performance Report. You can also use the Ad Performance Report as I mentioned in my earlier post to retrieve the triggering criteria using the CriterionId field. 

Regards,

Shwetha, AdWords API Team.

[shu...@mobistreak.com]

Hi Shewtha,

I understood what you said but still my query is unsolved. There is no place you have written about call metrics call details report. I know i can track search term to keyword and then to ad but after that from ad to call is what i am missing and unable to find in documents. How can i? or what is the relation between ad performance report or keyword report and call report?

[Shwetha Vastrad (AdWords API Team)]

Hi Shubham,

The Call Metrics Call Details report will include the call tracking data for your call-only ads and call extensions. It doesn't have the attributes to map this information to your Ads directly. You'll need to use the call tracking information used in your call-only ads and call extensions to correlate this tracking data with your ads. 

If you need to find the keyword which triggered your ads, you need to use CriterionId field in the Ad Performance Report or the Search Query Performance Report as I described earlier. You can also use the Click Performance Report to get the data for clicks of type "CALLS" and retrieve the CreativeId, CriteriaId and the CriteriaParameters. The CriteriaId and CriteriaParameters fields will return the criterion that triggered the impression for each GclId (based on the single attribution model). 

[shu...@mobistreak.com]

Hi Shwetha,

This statement of yours "You'll need to use the call tracking information used in your call-only ads and call extensions to correlate this tracking data with your ads" can you please explain more regarding this with some example or something else?  

Important Note : Remember the ultimate goal of this whole conversion is to find out the keyword which triggered the call from call-only-ad. 

Thanks

Shubham

[Shwetha Vastrad (AdWords API Team)]

Hi Shubham,

Since the Call Metrics Call Details Report doesn't provide the Ad and the triggering criteria details, the work around is to use the Ad Performance Report or the Search Query Performance Report and retrieve the triggering criteria as suggested in the previous posts.

If you have set up phone call conversion tracking and used the appropriate conversion tracker Id in the call only ads or the call extensions, you'll be able to gauge the performance of your phone call conversions using the various conversion fields available in different reports. This guide describes how call reporting works in AdWords and how to use the data to optimize your campaigns. I would suggest that you post your questions in the Community Forum as well to get answers from the product experts.

[ra...@intentwise.com]

Is there a solution to identifying call extension metrics for a keyword level?

I don't see any segments in keywords reports nor a way to tie the call report to keywords.

https://developers.google.com/adwords/api/docs/appendix/reports/call-metrics-call-details-report

[Peter Oliquino (AdWords API Team)]

Hi,

You can use the Placeholder Feed Item Report and filter using the Criteria and the PlaceholderType fields to retrieve your metrics for a specific extension and keyword text combination. Let me know if this helps.

Also, for any new queries as this is already an old thread, I would recommend that you create a new thread for better tracking.

Thanks and regards,

Peter

AdWords API Team

[Alexander Nitschke]

Sorry for "warming up" an older thread, but

1) the answers presented didn't really help to solve the question, and you should know this: imagine a scenario with 100 calls on a day on 10 criteria. The Call Metrics Call Detail Report only give the adgroup level for each call while the Criteria Performance Report gives you conversion information (-> all calls longer than a defined time) per keyword. But there's no way to "mix and match" these two reports except random assignments.

2) I see nowadays a keyword attribution in the Ads GUI for the call details which must be pretty new.

So I think it's a fair question from me if and when this new call detail attribution level will be available in the Call Metrics Call Details Report, since our customers want this in our application which optimizes criteria bids.

[googleadsapi...@google.com]

Hi Alexander,

No worries for bumping an old thread. My apologies as well as there is currently no way via the AdWords/Google Ads API reports to directly associate all the call metrics to a specific criteria (keyword). What is available at this moment in the Keywords Performance Report is the ability to know the ClickType (CALLS, CALL_TRACKING, MOBILE_CALL_TRACKING) of a specific keyword (Id, Criteria).

For now you may continue to follow our blog for updates.

Thanks and regards,

Peter

Google Ads API Team

=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and discussion group:
    https://ads-developers.googleblog.com/search/label/google_ads_api
    https://developers.google.com/adwords/api/community/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

Was your question answered? Please rate your experience with us by taking a short survey.
If not -- reply to this email and tell us what else we can do to help.

Take Survey

Also find us on our blog and discussion group:
http://googleadsdeveloper.blogspot.com/search/label/adwords_api
https://developers.google.com/adwords/api/community/

--
--
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
 
You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwor...@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscribe@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
---
You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscribe@googlegroups.com.
Visit this group at https://groups.google.com/group/adwords-api.
To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/a3cd83f0-1d63-4e59-a457-2c4a5dc6a04b%40googlegroups.com.
For more options, visit https://groups.google.com/d/optout.

[Barnabe Cornilleau]

Hi,

Sorry for once again reanimating an old thread.

I am looking to get the keyword information linked to each tracked call (from Call Only / Call Extension ads). It is possible to get that report in the Google Ads interface but it doesn't seem doable using a GAQL API request. 

It seems strange to me that this feature is still not implemented after 4 years. 

Do you know if it is planned for the future? 

Best regards,

Barnabé

[Google Ads API Forum Advisor]

Hi Barnabé,

Thank you for reaching out to the Google Ads API support team.

Kindly note that currently, the Google Ads API does not support retrieving the "Phone calls" metric at the keyword level. We do not have a specific time frame for the availability of this feature at the moment. However, please be assured that our team is actively working on it. I would recommend you to kindly follow our Release Notes and Blog Post for future updates.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02tP6WB:ref" (ADR-00231184)

Thanks,
 

Google Ads API Team

 

[Barnabe Cornilleau]

Very clear,

Thank you for your answer.