Clarification on Conversion Goals Scope via Google Ads API

[Amit Tomar]

Hi Team,

I need some help regarding conversion goals scope and retrieving associated conversion actions using the Google Ads API. Please clarify the following points:

1. Determining Conversion Goal Scope:

   • How can we determine via API whether a campaign is using account-level conversion goals or campaign-specific conversion goals?

2. Fetching Conversion Actions:

   • What is the correct query to fetch conversion actions associated with a specific campaign, regardless of whether they are from:

     • Account-level conversion goals, or

     • Campaign-specific conversion goals?

Any guidance or example queries would be highly appreciated.

Thank you!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please find the answers for your questions below:

How can we determine via API whether a campaign is using account-level conversion goals or campaign-specific conversion goals?

• You can check whether a campaign is using account-level-conversion goals or campaign specific conversion goals using the conversion_goal_campaign_config resource. You can use the below mentioned query to check if a conversion action is account level or campaign level. Usually conversion_goal_campaign_config.goal_config_level will determine the scope of conversion actions.

• SELECT conversion_goal_campaign_config.resource_name, conversion_goal_campaign_config.campaign, conversion_goal_campaign_config.goal_config_level, conversion_goal_campaign_config.custom_conversion_goal FROM conversion_goal_campaign_config

What is the correct query to fetch conversion actions associated with a specific campaign, regardless of whether they are from Account-level conversion goals or Campaign-specific conversion goals?

• Currently it is not possible to check all the conversion actions associated under a campaign using Google Ads API.

Thanks,
 

Google Ads API Team

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[2025-06-16 13:33:25Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01rfLMc:ref" (ADR-00314487)