Conversion action - Primary / secondary

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SR

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Jul 7, 2022, 8:52:22 PM7/7/22
to Google Ads API and AdWords API Forum
When we create a conversion action with Action optimization as primary, it gets automatically added to all running campaigns. We don't want the newly added conversion action to impact the currently running campaign.

Is there any downside, if we set the action optimization as Secondary?

Google Ads API Forum Advisor

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Jul 7, 2022, 11:01:29 PM7/7/22
to sar...@crigloo.com, adwor...@googlegroups.com
Hi SR,

Thank you for reaching us out. I am Sherwin from Google Ads API support team. I hope that you are doing well today.

Moving forward to your concern, as mentioned here in this documentation, Secondary actions are conversion actions which are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal, in which case it’s used for bidding. However, note that store sales direct conversion actions can’t be used for bidding, even if used in a custom goal.

For this concern "When we create a conversion action with Action optimization as primary, it gets automatically added to all running campaigns. We don't want the newly added conversion action to impact the currently running campaign." could you please provide us the complete request and response logs with request ID and request header generated on your end? You can provide it via Reply privately to author option. If this option is not available, then send it instead on this email address googleadsa...@google.com. If you haven't yet, logging can be enabled by navigating to the Client libraries > Your client library (ex. Java) > Logging documentation, which you can access from this link.

Kind regards,
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Sherwin Vincent
Google Ads API Team
 


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