Add "All visitors" Audience Via Adwords API

[MCC Test]

Hello Adwords API Team,

I want to know that is it possible to add "All Visitors" audience via Adwords API, if its not set up for any accounts?

Thanks,

Ronak Shah

[Danial Klimkin]

Hi Ronak,

The "All Visitors" list should automatically be created once you've put tags on your site. See this thread for more details and screenshots:

  https://www.en.adwords-community.com/t5/Advanced-Features/No-all-visitors-remarketing-list/td-p/434436

-Danial, AdWords API Team.

[MCC Test]

Hello Danial,

Thank you for the response.Yes I agree that "All visitors" tag is automatically created from adwords.But however I am working on creating a remarkerting campaigns via adwords api and assign the "All visitors" tag to adgroups.So Consider a scenario that if someone has created a new fresh adwords account and he has not yet set up the remarketing tags from adwords UI and If I try to create the remarketing campaign via api it will not create because the user has not set up the remarketing tags.So it seems like until users don't set up the remarketing tag I could not create a remarketing campaign for  them.

I just created a new adwords account and when I call the "AdwordsUserListService" get() operation I get zero entries and so I has to login to adwords and set up the tag.So is there any way that if "All visitors" tag is not created I can create that via adwords API, is it possibe via API?

Thanks,

Ronak Shah

[Danial Klimkin]

Hello Ronak,

This list is created by AdWords when the tags get actually served on the target site. It can't be created until tags are in place.

It doesn't make much sense to create campaign before tags were created -- it will be an empty list and the campaign will never be served anyway.

-Danial, AdWords API Team.

[MCC Test]

Hello Danial,

Thank you for your response, So I assume that "All Visitors" tag cannot be created by adwords api.User has to create from adwords.

Thanks,

Ronak Shah

[Joel McDonald]

Hi Danial,

This seems like a "chicken or egg" discussion, and I'd like to offer my $.02.

I agree that there is no sense in having the tag there if it's not going to be used, but if more sophisticated users who want to introduce less sophisticated users to the amazing concept of remarketing, our best way to do so is via API.  However, that can't be done if a manual step is required first.

I sure would love if I could tell my students "hit this button and we'll automatically create a simple remarketing campaign for you". That would be a lot more effective than "We'll create a remarketing campaign for you, but first, you have to log in, then go to your shared library, then navigate to the audiences tab, then select "remarketing", then hit the button that says "start a remarketing campaign". After you've done that, come back here and we'll create a remarketing campaign for you.

Is there a reason a basic "all visitors" tag isn't auto-created for users when their account is created?  It seems that there would be a lot more buy-in for remarketing if that one simple step was implemented.

--Joel McDonald

Author: Google AdWords for Dummies