Shopping Product Group Max CPC

[Tomáš Míka]

Hi, I can't figure out a way through Google API to pull data about Max CPC of a specific Product group. I am able to pull the Max CPC of a adgroups without any trouble, but I can't get deeper.

The structure of the campaigns is:
Campaign: Standart Shopping Campaign with manual CPC bidding
Adgroup: 1 per ITEMGROUP
Productgroup: each ITEM ID has its own product group.

I just need to pull the following values:
Campaign name | Adgroup name | Product Group | Max CPC

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

I would like to inform you that the Product Group View provides aggregated reporting statistics for Shopping listing groups (referred to as product groups in the UI). I would recommend you to refer to the Product Group View documentation for more detailed information. However, I am providing you a sample GAQL query as per your requirement: 

SELECT campaign.name, ad_group.name, 
product_group_view.resource_name, 
metrics.benchmark_average_max_cpc, ad_group_criterion.listing_group.case_value.product_brand.value FROM product_group_view

Also, please be informed that it is not possible to retrieve the Max CPC of a specific product group via the Google Ads API. I would recommend you refer to this documentation to know more about the Fields/Segments/Metrics that can be used with the product_group_view resource.

So, in order to assist you further, I request you kindly share the uncropped UI screenshot by highlighting the Max CPC field that you are trying to retrieve for a product group via the Google Ads API.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

Thanks,
 

Google Ads API Team

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[2025-03-05 02:12:41Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH69w:ref" (ADR-00291516)