Attributes mapping between UI and API

[Alexander Neroslavsky]

Hello,

I have a couple of questions regarding mapping attributes between Google Ads UI and report via API (both Adwords API and Google Ads API):

1. Here is a list of attributes in the UI:

SEARCHBGTLOSTABSIMPRSNSHARE
SEARCHRNKLOSTABSIMPRSNSHARE
LOSTIMPRSN
LOSTIMPRSNRNK
LOSTIMPRSNBUDGET
IMPRSNSHARE

What are their mapping in the reporting via API (e.g. here)? Or maybe what are more suitable attributes to match them?

2. And a vice versa question. What are corresponding attributes for the following in the UI:

displayUrl from the Ad Performance report

finalDisplayUrl from the Ad Group Performance and the Campaign Performance reports

Thank you, 

Alexander 

[Google Ads API Forum Advisor Prod]

Hi Alexander,

If you take a look at an individual report type page such as the Keywords Performance Report, you can map an API field to the UI field by looking at the Display Name property and vice versa. For example, the SearchBudgetLostAbsoluteTopImpressionShare will point to the "Search lost abs. top IS (budget)".

Please let me know if you have any issues finding any specific fields.

Cheers,
Anthony

Anthony Google Ads API Team

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[Alexander Neroslavsky]

Hi,

Thank you for your answer.

LOSTIMPRSN
LOSTIMPRSNRNK
LOSTIMPRSNBUDGET

What about these attributes? I could'n see a direct match for them.

Also,  IMPRSNSHARE, is it SearchImpressionShare or SearchTopImpressionShare?

And could you please answer to my second question about corresponding attributes in the UI? There is no a direct match too.

Thank you in advance,

Alexander

[Google Ads API Forum Advisor Prod]

Hi Alexander,

I work with Anthony and allow to assist you for now.

Could you confirm where you have extracted the below naming standards of the fields :

LOSTIMPRSN
LOSTIMPRSNRNK
LOSTIMPRSNBUDGET
IMPRSNSHARE

I asked because our team unfortunately does not have a direct mapping for the above, to the impression related fields in the AdWords API. Also, you may refer here for the complete list of supported fields in the AdWords API reports. The document should include the 'impression' related fields.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Alexander Neroslavsky]

Hi Peter,

These attributes are from the Google Ads UI and we're trying to find matches for them in the API (or maybe most similar to them). We haven't found these matches by ourselves, so we're asking your help with it (and with a vice versa question about displayUrl and finalDisplayUrl).

Best regards,

Alexander

[Google Ads API Forum Advisor Prod]

Hello,

LOSTIMPRSN -n/s
LOSTIMPRSNRNK - SearchRankLostImpressionShare
LOSTIMPRSNBUDGET - n/a
IMPRSNSHARE - SearchImpressionShare

It doesn't appear that there is a direct mapping to the LOSTIMPRSN or LOSTIMPRSNBUDGET. 

The DisplayUrl from the Ad Performance Report would map to what you see on the Display path for text ads minus the path parameters. 

Regards,
Anthony

Anthony Google Ads API Team

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[Alexander Neroslavsky]

Hi Anthony,

Thank you very much for so helpful answer!
Could you please also tell me the mapping from the finalUrlSuffix (from the Ad Group Performance and the Campaign Performance reports) to the Google Ads UI attribute (does the direct mapping exist)?

Best regards,
Alexander

[Google Ads API Forum Advisor Prod]

Hi Alexander,

You will find the Final URL suffix in the URL options of the Settings tab of either campaigns or ad groups. I've attached a screenshot for reference.

Cheers,

[Alexander Neroslavsky]

Thank you again, Anthony!