Keyword length limit: is it chars or bytes?

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Don Mitchell

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Oct 9, 2019, 2:41:08 PM10/9/19

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The docs say "Keyword length 80 characters"

If the keyword has doublebyte chars, is it 80 chars or 80 bytes?

Google Ads API Forum Advisor Prod

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Oct 9, 2019, 5:01:36 PM10/9/19

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Hi Mitchell,

Thanks for reaching out to our team.

As in the Chinese, Japanes and Korean languages each character counts as two bytes, if you use these double-byte characters in the keyword, the limit would be 40 characters instead of 80. You could also refer to this article about how the double-byte characters count towards the limit.

I hope it helps. Please let me know if you have further concerns.

Regards,
Xiaoming, Google Ads API Team