Broad Match Modifier via the API?

[veseo]

Hi, is the Broad match modifier available through the API? I tried sending a keyword, starting with a plus sign and it was added successfully (including the plus sign), does that mean that the keyword is now using the modifier?

[jstedman]

Match type can be manipulated using the <Keyword>.matchType field, see
attached link.

http://code.google.com/apis/adwords/docs/reference/latest/AdGroupCriterionService.Keyword.html#matchType

[veseo]

I know, but as you see "Broad match modifier" does not exist as an option - my question was this - if I add a keyword, starting with a plus sign (i.e. +test1) with a matchType of "Broad", does this mean that the keyword is now using the Broad Match Modifier, explained in the following link - http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=175280

[jstedman]

Gotcha, sorry for the confusion. I actually have no idea if this
feature is supported in the API.

The documentation does not specify if this is allowed, one of the
developer relations people from Google will hopefully have the answer
for us.

[Mark Martel]

@veseo, yes, assuming the KeywordMatchType is broad, adding a + directly before the word with no space creates a modified broad match keyword. Here's a link to an AdWords API blog post with details: http://adwordsapi.blogspot.com/2010/07/broad-match-modifier-and-api.html

[veseo]

Oh, somehow I missed that blogpost, thanks Mark!