Keywords Data Not Matching with "Total - all account"

[Han Kim]

I have an AdWords script that pulls my Keywords data on schedule.

The problem I am seeing is whether I get the data through the script or directly from the AdWords UI via CSV file export, the numbers do not match with "Total - all account" but with "Total - all keywords"

Why is that? And is there a way I can match the numbers with "Total - all account"?

Here are the definitions from the AdWords documentation:

Total - all keywords - Summaries for all but removed ad groups in all campaigns

This row displays results for the visible keywords in all but your removed ad groups in all your campaigns, including removed ones. It’s important to note that your ad group and campaign table selections affect the results of this row. To adjust these settings, use the drop-down menus on the Ad group and Campaign tabs.

Total - all account - Total-all account shows statistics for your entire account

The "Total-all account" row statistics reflect your entire account, regardless of what tab you are viewing or what filters you have set in the table above. The information in this row is useful for monitoring how well your overall account is performing, what your total costs are, and other other high-level information about your AdWords investment.

[Vincent Racaza (AdWords API Team)]

Hi Han,

Since your concern (keywords data do not match with "Total- all account" both in AdWords Scripts and AdWords UI) is more on the AdWords product level, then I suggest you to please post this in the AdWords Community Forum. Their team can provide you better assistance on why the "Total - all keywords" does not match with "Total all account" even on the downloaded CSV file in the UI.

Thanks,

Vincent

AdWords API Team