Are "keywordMaxCpc" and "keywordContentMaxCpc" same value in AdGroup Performance Report ?

[照沼領]

Hi,

I have question of adgroup performance report . Then api version is v201406.

Please advice to me.

Currently , "AdGroup Performance Report" is include keywordMaxCpc and keywordContentCpc.

ReportDocument
https://developers.google.com/adwords/api/docs/appendix/reports?hl=en#ad-group

Are these fields's value same in the case of both search network and display network ?

Best regards.

[照沼領]

Hi,

I add comment.

On v201406, contentBid field is removed.

So, How will "keywordContentMaxCpc" field's number change  in adgroup performance report ?

Should I do not use "keywordContentMaxCpc" ?

Please advice to me.

Which "keywordContentMaxCpc" and "keywordMaxCpc" match in below some cases ?


Case: 1

Search network valid field: "keywordMaxCpc"
Search network invalid field: "keywordContentMaxCpc"

Display network valid field: "keywordContentMaxCpc"
Display network invalid field: "keywordMaxCpc"

Case: 2

Search network valid field: "keywordMaxCpc"
Search network invalid field: "keywordContentMaxCpc"

Display network valid field: "keywordMaxCpc"
Display network invalid field: "keywordContentMaxCpc"

Case: 3

Search network valid field: "keywordMaxCpc"
Search network valid field: "keywordContentMaxCpc"

Display network valid field: "keywordMaxCpc"
Display network valid field: "keywordContentMaxCpc"

* keywordMaxCpc and keywordContentMaxCpc is same number.


Best.


2014年10月8日水曜日 19時45分14秒 UTC+9 照沼領:

[Josh Radcliff (AdWords API Team)]

Hi,

These fields have both been deprecated, but for v201406 and earlier, they referred to the different max CPC bids you could configure for an ad group: one was the default max CPC and the other was the default content max CPC, which is the max CPC you used to be able to specify for Display Network bids. The attached screenshot is from an old ad group that had different values for these two fields. The output from the report for this ad group looks like this:

"ADGROUP_PERFORMANCE_REPORT (Jan 1, 2013-Jun 30, 2013)"

Default max. CPC,Display Network max. CPC,Impressions

500000,1250000,0

Total, --,0

See our previous blog post regarding the deprecation of content bids for the Display Network for details.

You may also want to review our blog post on Search Network with Display Select campaigns, as that will point you to documentation about the campaign type changes that made these fields obsolete.

Cheers,

Josh, AdWords API Team 

[照沼領]

Hi,

Thank you for comment. It's very very helpfull.

I will change to new report fields .

Best.


2014年10月14日火曜日 3時17分25秒 UTC+9 Josh Radcliff (AdWords API Team):