RE: Merchant center-based dynamic remarketing

[Google Ads API Forum Advisor Prod]

Hi,

Thank you for reaching out. Please find my response to your questions below:

1. Shopping ad is different from the dynamic remarketing display ad. When you create a new shopping ad, it doesn’t become dynamic remarketing automatically.

2. You need to have a Remarketing List to set up such a campaign.

3. If you would like to use dynamic remarketing on shopping ad you could use the Smart Shopping ad instead.

 Please let me know if you have any further questions. 

Thanks and regards,
Xiaoming, Google Ads API Team

 

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[하진호]

Hi.

Thank you for answering my question.
One more question.
Is smart shopping advertising available in Korea? Is it right to follow the process shown here?
https://developers.google.com/adwords/api/docs/guides/shopping?hl=en

2020년 1월 30일 목요일 오전 4시 18분 29초 UTC+9, adsapiforumadvisor 님의 말:

[Google Ads API Forum Advisor Prod]

Hi,

Smart shopping advertising is available in Korea. You could refer to this code example for implementing the Smart Shopping Campaigns through the Adwords API. Please let me know if you have any further questions.

Thanks and regards,
Xiaoming, Google Ads API Team

 

 

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[하진호]

Thank you.

I saw the code example you gave me. 

There are a few more questions.

1. I understand that there are necessary conditions for dynamic remarketing ad, but it does not appear to be in the smart shopping ad registration process shown in the example. If I register as it is, can I dynamic remarketing ad

2. Can you tell me if there are examples of marketing list, asset (logo, image, headline, etc.) that are necessary conditions for dynamic remarketing ad for smart shopping ad?

2020년 1월 31일 금요일 오전 5시 34분 50초 UTC+9, adsapiforumadvisor 님의 말:

[Google Ads API Forum Advisor Prod]

Hi,

Please find my response to your questions below:

1. You just need to follow the steps in this code example for implementing the Smart Shopping Campaigns through the Adwords API.  Smart Shopping Campaigns feature Product Shopping ads, Local Inventory ads, and display ads (including dynamic remarketing and dynamic prospecting), which are eligible to appear on the Google Search Network, Display Network, YouTube, and Gmail.

2. It is not necessary to set up these conditions as it is “Smart”. However, you need to meet the requirements in this article.