DestionationUrl empty in search query performance report for shopping campaigns

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GregT

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Oct 16, 2014, 6:09:29 PM10/16/14
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Hi,

One of the things we want to use in the search query performance report with shopping campaigns is the DestinationUrl field.  However, for shopping campaigns, this is always coming back empty (it's filled in for rows from search campaigns).  Is this a bug or intended behavior? 

Thanks in advance,
Greg

Josh Radcliff (AdWords API Team)

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Oct 18, 2014, 9:10:39 AM10/18/14
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Hi Greg,

I confirmed that I'm getting all nulls for DestinationUrl and shopping campaigns as well. I'm following up with the shopping and reporting teams to see if this is intended behavior. I'll post back once I have more info.

Thanks,
Josh, AdWords API Team

GregT

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Oct 27, 2014, 1:45:44 PM10/27/14
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Hi, Josh.

Any word on this?

Thanks,
Greg

Josh Radcliff (AdWords API Team)

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Oct 27, 2014, 5:24:03 PM10/27/14
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Hi Greg,

I don't have any updates just yet, but I'll post here as soon as I do.

Thanks,
Josh, AdWords API Team

Josh Radcliff (AdWords API Team)

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Nov 11, 2014, 12:54:25 PM11/11/14
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Hi Greg,

Could you elaborate on how you would utilize the destination URL column in the Search Query Performance Report if it was populated for your shopping campaigns? I'd like to have a better understanding of your use case.

Thanks,
Josh, AdWords API Team

GregT

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Nov 13, 2014, 12:42:52 PM11/13/14
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Hey, Josh.

The desire is to know what product's ad was shown for a particular query.  Unless you've made the product partition tree down to the granularity of individual products, the "KeywordId" in the report (which is really a criterion id) corresponds to a particular node in the partition tree that can have a number of products in it.  The destination URL would be able to give us the ability to match up the query with a particular product.  Unless I'm missing something, there's no other way to know what product was being shown for a particular query (in a general product partition tree)?  If there is, that would work for us as well.

The primary motivation for knowing which product was shown for the query is to help with an automated decision around whether there are searches we are missing in the search campaigns that we should add keywords for -- but if we do this in an automated fashion, we'd need to know what the new keyword's landing page should be, which we can get from knowing which product the query was for (or by having the destination URL actually filled in directly in this report).

Thanks,
Greg

Josh Radcliff (AdWords API Team)

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Nov 14, 2014, 1:49:51 PM11/14/14
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Hi Greg,

Thank you very much for sending over the details of your use case. I've passed your comments along to the reporting & shopping teams.

The Shopping Performance Report will give you product-level results, but unfortunately that report does not provide the search terms used for each product (the Query field on the Search Query Performance Report).

Thanks,
Josh, AdWords API Team

Adword Beginner

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Dec 10, 2014, 1:12:14 AM12/10/14
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Hi Everyone,

I'm into the process to design strategy plan of Shopping Campaign for my client. 

Due to some limitations my client couldn't able to provide offers in their website, so we have planed to promote our FB app via Google Shopping Campaign.

My question is about is promoting our products via FB App possible?

If possible how could i connect my fb app with merchant center? 

If not possible, any alternate solution for this?

Pls clarify..

Thanks 
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