Hi,
Thank you for reaching out to the Google Ads API support team.
From the provided information, you are getting the "CONCURRENT_MODIFICATION" error. In general, the CONCURRENT_MODIFICATION error occurs due to multiple processes that are trying to update the same entity at the same time. This also includes updating the entity in Google Ads UI while updating via the API as well.
We recommend waiting for about 30 seconds, then retrying the request. That being said, you’ll need to ensure that only one operation is performed against an entity at each moment and slow down on the consolidated repeated mutates against the same entity into a single request to avoid this issue altogether.
|  | Google Ads API Team | 
    
    
    
    
[2025-10-22 18:58:45Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRUik:ref" (ADR-00336236)
Are you sure you haven't changed anything?
As I said: I don't access items in parallel. I've been using the API for a long time and haven't changed my upload process for quite a long time – these CONCURRENT_MODIFICATION errors have only occurred recently. I've always uploaded campaigns and ad groups in batches of 2000 items and have always been able to perform updates after receiving a successful creation response. I've never had problems creating ads in newly created ad groups. Regarding the 30-second waiting time: yesterday I uploaded 2000 campaigns and tried to update them after five minutes, but received a CONCURRENT_MODIFICATION error.
|  | Google Ads API Team | 
[2025-10-23 02:07:59Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRUik:ref" (ADR-00336236)