Get Household Income/Demographic Data to Google Sheet

[Feras Khalbuss]

Hi,

Is there a way I can get household incomes and demographic bid modifiers (gender and age) to a google sheet and then change the bids via the AdWords API? 

Thanks,

Feras

[Dhanya Sundararaju (AdWords API Team)]

Hi Feras,

You could use the Criteria Performance Report to retrieve bids for specific criteria. The CriteriaType field can be used to select the specific demographic criteria like GENDER, AGE_RANGE or INCOME_RANGE. However, please note that, you will need to download individual report types for each of these criteria and use the CpcBid to retrieve the corresponding bids. To change the bids, you could apply bid adjustments to the age/gender criterion types using the AdGroupBidModifier and set the bidModifier attribute to apply the adjustment as long as the criterion type is a biddable. This table shows the targeting and bidding options available for different criterion types both at AdGroup level and Campaign level.

Let me know if you have any further questions.

Regards,
Dhanya, AdWords API Support

[Dhanya Sundararaju (AdWords API Team)]

Hi Feras,

A correction to my reply above : You will need to run the Criteria Performance Report with fields CriteriaType and BidModifier in order to get the demographic criteria like GENDER, AGE_RANGE or INCOME_RANGE and the bid adjustment for each.
Regarding your question about downloading to Google Sheets, you may not be able to via AdWords API, but AdWords Scripts may do the trick. Please post your query in AdWords Script Forum, so that the advisors there may be able to assist you.

Regards,
Dhanya, AdWords API Team

[j...@stackstorage.co]

Hi Dhanya,

Did you actually verify this works? When I download that exact report, there are no criteria types for INCOME_RANGE or AGE_RANGE returned in the results. 

-Jon

[Dhanya Sundararaju (AdWords API Team)]

Hi Jon,

If you are finding a discrepancy between UI and API, could you please reply back with your report definition and client customer id, so that I can troubleshoot? You may opt to reply privately to author.

[Dafna Zusman]

Hi,

I tried to get via the API the performance (impressions, clicks, cost, etc..) per INCOME_RANGE criteria type, but seems like all performance data is associated just to the Keywords.

How can I get the performance of a criteria in ad-group level?

Thanks,

Dafna.

[Google Ads API Forum Advisor Prod]

Hi Dafna,

Thank you for bumping this thread.

In the AdWords API, the INCOME_RANGE criteria type, currently, can only be retrieved via the Criteria Performance Report. The said report type is also a single attribution type, meaning, only the criteria type deemed by AdWords as most relevant would be returned and all statistics would be associated to the said criteria. In your scenario, the keyword type was the one that was selected by the system. 

Also, since this is already an old thread and for better tracking, I would recommend that you create a new one with the details of your concern and we can continue our discussion from there.

Thanks and regards,
Peter
Google Ads API Team

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