Allowed non-alphanumeric ASCII characters in Keyword, Sitelink, Callout and Ad text

[Tomas Rimkus]

I would like to know what are allowed non-alphanumeric ASCII characters in Keyword, Sitelink, Callout and Ad text. If you could share full regex for validating each of them would be even better.

[Anthony Madrigal]

Hi Tomas,

There are only a few non-alphanumeric characters that you can use such as dashes and periods. This Help Center guide gives a detailed description on what is allowed or what isn't.

Cheers,

Anthony

AdWords API Team

[Tomas Rimkus]

Hi Anthony,

Thanks for your answer, but keyword text rules is only part of the question. Callout, ad and sitelink text has other kind of restrictions. Where can I find detailed information about them?

[Anthony Madrigal]

Hello Tomas,

I have provided the text requirements for each of the following:

• Ads - check the Using special characters with your ads section
  
• Sitelinks - check Link text requirements
  
• Callout - check Callout text requirements
  

Cheers,

Anthony

AdWords API Team

[Tomas Rimkus]

Ad "Using special characters with your ads" section is quite vague. Does it mean any ASCII character except the gimmicky ones can be used including `~,.?!@#$%^&*()/\'|"<> ?