Estimating values of different conversion categories.

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Neeharika Garg

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Oct 3, 2016, 4:05:17 AM10/3/16

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How do we calculate value-per-conversion and value-per-lead in Google Adwords?

Peter Oliquino

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Oct 3, 2016, 4:28:29 AM10/3/16

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Hi Neeharika,

The ValuePerConversion field is calculated as ConversionValue divided by Conversions, as stated in this guide. For "value-per-lead", would you happen to have any screenshot, link, or documentation where you have seen this field?

Best regards,

Peter

AdWords API Team

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