Query for AdwordsUserListService and Device

[Arnab Ganguly]

Hello All,

Can I create a  AdwordsUserListService where I want to mention the device details like (Mobile/Desktop+Tablet) and that  user_list can be 

part of CriterionUserList and finally  part of BiddableAdGroupCriterion wrt to add_group_id.

I am basically looking for to include device type as a criterion under campaign or add_group.Let me know what's the best approach.

Thanks,

-A

[Google Ads API Forum Advisor Prod]

Hi Arnab,

What is currently available via the AdWords API is to create a userList using the AdwordsUserListService.mutate() then afterwards, upload members using the AdwordsUserListService.mutateMembers() containing the mobileId details. You may refer to this section of our remarketing and audience targeting guide for more information.

You may then target the said userList ID using the AdGroupCriterionService.mutate() as a BiddableAdGroupCriterion.

Regarding devices, when you create a Campaign or AdGroup, they (Platform) should be automatically created. You can also check the Campaign or the AdGroup itself after creation via the Google Ads UI and check the Devices view. However, if you wish to target them, you would need to specify a bidModifier using the CampaignCriterionService or the AdGroupCriterionService.

Let me know if this helps.

Thanks and regards,
Peter
Google Ads API Team

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[Arnab Ganguly]

Hey Pete,

Thanks for your help.So if I make the biomodifier value 0 for that device, then it is going to be excluded (https://developers.google.com/google-ads/api/fields/v2/ad_group_bid_modifier)?

In the UI I see BIdAdj as -100%.So does it mean it is excluded ?

[Google Ads API Forum Advisor Prod]

Hi Arnab,

Yes, you are right. Setting the value to 0 for bid modifier is reserved for opting out of a platform or excluding the specific device as a target. For your other concern, the bid adjustments set to -100% means it will opt out showing the ads on a specified device. Let us know if you need any additional information.

Regards,
Nikisha Patel, Google Ads API Team

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