Disconnect between the Keyword Planner on the Adwords Web UI and the API's version of the functionality.

[Sean Hayes]

Hello

I am trying to use the Keyword Planner tool to get quality Keyword Suggestions for whatever query I put into it. The only filter is the Location which is set to UK.

What I am finding in practice is that results returned by the `TargetingIdeaService` is very different from whatever is returned by the Keyword Planner tool. For example, a search for "anthology clothing" on the web UI (Location set to UK, Google Network, all-time date range) returns me Keyword Suggestions such as :

- anthology dress

- anthology coat

- anthology jeans

All perform well in Avg. Monthly searches....but these suggestions are absent from the API when I make a request for the same KW. My request is structured as such:

{   'ideaType': 'KEYWORD',
    'paging': {'numberResults': '500', 'startIndex': '0'},
    'requestType': 'IDEAS',
    'requestedAttributeTypes': [   'KEYWORD_TEXT',
                                   'SEARCH_VOLUME',
                                   'AVERAGE_CPC',
                                   'COMPETITION',
                                   'CATEGORY_PRODUCTS_AND_SERVICES',
                                   'EXTRACTED_FROM_WEBPAGE'],
    'searchParameters': [   {   'queries': ['anthology clothing'],
                                'xsi_type': 'RelatedToQuerySearchParameter'},
                            {   'languages': [{'id': '1000'}],
                                'xsi_type': 'LanguageSearchParameter'},
                            {   'locations': [{'id': '2826'}],
                                'xsi_type': 'LocationSearchParameter'},
                            {   'networkSetting': {   'targetContentNetwork': False,
                                                      'targetGoogleSearch': True,
                                                      'targetPartnerSearchNetwork': True,
                                                      'targetSearchNetwork': False},

                                'xsi_type': 'NetworkSearchParameter'}]

}

The results returned here are much more numerous that what is given back on the Web UI with very little or no intersection between the two sets of results. There is also the fact of them not being UK centric in content (e.g. "anthology clothing us", "anthology clothing chicago")

If someone could help me find what is missing from this request that would be great. The results returned by the API appear to be generally more worldwide aimed as opposed to UK centric, which I thought was the point of the LocationSearchParameter. I have also attached a sample response for my above query so you can see what I get back.

[Sean Hayes]

Hi, still playing around with this with not much luck. Would really appreciate a response on this.

[Google Ads API Forum Advisor Prod]

Hi Sean,

The TargetingIdeaService in AdWords API uses a different back end server than the UI to generate keyword ideas. Google Ads API results should be closer to what you see in the UI. Let me know if you continue to see discrepancies using this API.

Regards,
Anthony
Google Ads API Team

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