Placement Performance Report - Zero data

[Daniel Garstin]

Hey there,

Performance placement reports have suddenly started returning zero metrics data for some of our most recent campaigns. For example I can see on the adwords UI that there are thousands of impressions for a placement, however the reporting api returns zero impressions. Can you advise?

Many thanks

[Google Ads API Forum Advisor]

Hello Daniel,

Thank you for raising this to us.

With regard to fetching metrics from reports, any results coming from the API should match what's on the UI. For our team to further check on this, could you share with us the following details below?

• Screenshots to the UI showing those discrepancies
• Complete report definition

Please send the requested details via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

As an aside, as per this blog post, the Placement Performance Report for the AdWords API and Google Ads scripts will exclude automatic placements according to data retention policy changes. Afterwards, the Placement Performance Report will only contain the data for managed and excluded placements at the ad group level. Could you check on that blog and see if that answers your question as to why the API is returning empty results?

Regards,

Mark Kevin Albios Google Ads API Team

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[Daniel Garstin]

 .Select(*select_list)

.From('PLACEMENT_PERFORMANCE_REPORT')

.Where('AdNetworkType1').In('YOUTUBE_WATCH')

.Build())

All metric values are zero even though in UI they are populated

[Daniel Garstin]

select_list = ('CampaignId', 'CampaignName', 'CampaignStatus', 'AdGroupId', 'AdGroupName', 'AdGroupStatus', 'Id', 'Status', 'AccountCurrencyCode', 'Criteria', 'CriteriaDestinationUrl', 'AdNetworkType1', 'Impressions', 'Clicks', 'Cost', 'AverageCost',

'VideoViews', 'VideoViewRate', 'Ctr', 'AverageCpm', 'AverageCpc', 'AverageCpv', 'Engagements', 'EngagementRate', 'VideoQuartile100Rate', 'VideoQuartile75Rate', 'VideoQuartile50Rate', 'VideoQuartile25Rate', 'Impressions', 'Interactions', 'InteractionRate')

[Daniel Garstin]

Here is a screenshot showing that the placements for the campaign are getting metrics

[Google Ads API Forum Advisor]

Hi Daniel,

I work with Mark and will assist you. To help you on this we will need the full request/response logs of the query. You may send this privately, or alternatively, you may send it via our testing alias googleadsa...@google.com with a post on this thread once you have done so.

Regards,

Aryeh Baker Google Ads API Team

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[evgeniy....@improvado.io]

Hi there,

I faced the same issue and found the following changes about automatic placements - https://ads-developers.googleblog.com/2021/05/adwords-api-and-scripts-deprecation-of.html

Daniel, try to request your lost data from AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT

Google Ads API Team, it will be greats to place the info about these changes into the PLACEMENT_PERFORMANCE_REPORT description.

Best regards,

Eugene

[Google Ads API Forum Advisor]

Hi All,

I am also a member of Google Ads API / AdWords API team and let me provide support to your concern.

@Daniel, since you are using AdWords API and you've already provided the report definition of the report, you may just confirm if the targeted placements in your campaigns or automatic placements are the one that is not included in the report. If automatic placements, then please see this blog post that my colleague, Mark Kevin, has provided that discussed the automatic placements will no longer be included in the said report. If targeted placements in your campaigns, then please provide the sample placements and your customer ID instead via Reply privately to author option to further investigate.

@Eugene, the documentation of Placement Performance Report before included the automatic placements in the values that will be returned. Now, it is already removed and it is focus on managed placements only. With this, the documentation of Placement Performance Report is already updated.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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