How get CPA for campaigns with MAXIMIZE_CONVERSIONS strategy types

[Ольга К]

Hi, 

We try to get data from campaign with strategy types MAXIMIZE_CONVERSIONS. We get some data but we can't get target_cpa. How can we get that param (CPA)?

We use AdWords API https://developers.google.com/adwords/api/docs/guides/bidding and  create selector (Google\AdsApi\AdWords\v201809\cm\Selector) with several fields:

  'Id',
        'Name',
        'Status',
...
        'BiddingStrategyId',
        'BiddingStrategyType',
        'TargetRoas',
        'TargetCpa',

And there are the same problems with ROAS and campaigns with the MAXIMIZE_CONVERSION_VALUE strategy.

Can we manage CPA, ROAS for MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE campaigns with old api?

Thank you in advance.

[Olga K]

UPD:

I figured out how to manage ROAS for campaigns with strategy types MAXIMIZE_CONVERSIONS.

понедельник, 9 августа 2021 г. в 12:52:16 UTC+3, Olga K:

[Google Ads API Forum Advisor]

Hi,

Thanks for posting and providing updates to your concern.

I am happy to know that you've already managed ROAS for campaigns with strategy types MAXIMIZE_CONVERSIONS. With this, could you confirm if you have questions with the other bidding types that you've mentioned?

Technically, you can utilize the same service that you've used in MAXIMIZE_CONVERSIONS for the other bidding type that you've mentioned.

In addition, if you want to manage standard bidding strategy, then you can use the CampaignService and mutate the biddingStrategyConfiguration object. As for portfolio bidding strategy, then you can use the BiddingStrategyService instead.

Regards,

Ernie John Blanca Tacata Google Ads API Team

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