Identity Verification Service

[Joshua Newman]

After following the Google Ads API Guide on retrieving the advertiser verification service using the IdentityVerificationService, I am confused when this service will return non-empty data.

When testing the call on a Google Account that currently shows a notification "Verify your identity - To keep running ads, pass advertiser verification by 2025-10-30.", the response comes back with an empty IdentityVerification object.

A different accounts shows notification "Account paused - Your verification deadline has passed. To restart your ads, complete advertiser verification", I do receive a non-empty IdentityVerification object. 

Can someone explain to me all of the scenarios that this API call return a non-empty IdentityVerification object?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

If the customer account is enrolled in the mandatory advertiser identity verification program, the service returns a non-empty response containing a list of IdentityVerification objects. An empty response indicates that the customer account is not required to undergo advertiser identity verification.

The Google Ads API only supports the ADVERTISER_IDENTITY_VERIFICATION program, so that would be the only item in the list.

An IdentityVerification object contains the following properties:

• An IdentityVerificationRequirement describing the deadlines to start and to complete the verification process
• An IdentityVerificationProgress describing the current status of the verification process: this can also include the action URL for the user to complete the verification process.

Thanks,
 

Google Ads API Team

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[2025-10-13 23:24:58Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vQhT5:ref" (ADR-00335368)