SearchResults remarketing several listings

[Pedro Pereira]

Hi guys,

Implementing dynamic remarketing code for an accommodation rentals website and have a few questions. Already tried finding a solution but it seems it is all very built around key verticals and it is hard to understand how flexible dyn. remkt is.

1. Imagine I am implementing the real estate vertical for home, searchresults, offerdetail, purchase page.

Is it possible to in the searchresults identify several listings as such:

<script>

dataLayer.push({

'listing_id': [unique id of house1, unique id of house2, unique id of house3, unique id of house4],

'listing_pagetype': “searchresults”,

 'listing_totalvalue' : “”

});

</script>

The objective here is to show all these properties in the dynamic ads afterwords. 

2.   'listing_totalvalue' : “” -> What is the objective of using it since the price is already given in the feed csv? does this one overwrite the CSV price and thus the value in the dynamic ad? is this more destined to shopping carts with several items?

3. Considering the different types of implementation that you can do for dynamic remarketing (datalayer push vs google_tag_params vs ga set dimensions & analytics audiences) which one is the most robust and clearer for you guys to implement?

[Michael Cloonan (AdWords API Team)]

Hello,

This forum is for help with the AdWords API specifically; for help with best practices and understanding features at this level (i.e. not specific to the API), you should try asking at our official AdWords community.

Regards,

Mike, AdWords API Team