is there any specific format of email and mobile number that should be used before hashing and making call to google ads api

[Ajit Trivedi]

Hi,

To upload data to audience we are hashing the email id and mobile number . so is there any format of mobile number and email that should be followed before hashing ?

Thanks

[Google Ads API Forum Advisor]

Hi Ajit,

Thank you for reaching out to us.

For privacy concerns, email addresses, first names, and last names must be hashed using the SHA-256 algorithm before being uploaded. In order to standardize the hash results, prior to hashing one of these values you must:

• Remove leading/trailing whitespaces.
• Convert the text to lowercase.

And the phone/mobile number needs also to be hashed using the SHA-256 algorithm before being uploaded.

In order to standardize results, convert each phone number to E164 format before hashing. This format represents a phone number as a number up to fifteen digits in length starting with a + sign (e.g. +12125650000, +442070313000).

If the phone number is not correctly formatted before hashing, the API will still accept the hashed phone number, but the phone number will not be matched with a customer. You can check this documentation for more information.

Best regards,

Heidi Google Ads API Team

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[Ajit Trivedi]

Thanks for the response

[Google Ads API Forum Advisor]

Hi Ajit,
 

Thank you for your response. If you have any concerns for our team let us know. We will be happy to address it.
 

Regards,

Darwin Google Ads API Team

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