Need help in fetching the bid type

[anu varghese]

Hi Team,

For the campaign data from Google Ads, I need to retrieve information like whether the campaign was of bid Type CPM or CPC. Kindly help in this regard.

Thanks in advance.

Regards,

Anu

[Google Ads API Forum Advisor]

Hi Anu,

Thank you for raising this concern to the Google Ads API team.

Moving forward, in order for you to get the campaign data which specifies the bidding strategy type, you need to use the campaign report and do include the campaign.bidding_strategy_type field in the SELECT clause of your query.

Let me know if this is what you're looking for.

Regards,

Carmela Google Ads API Team

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[anu varghese]

Hi Team,

I have another query , PFB the screenshot of the data that I had pulled from 
I could see that for the campaign the bidding strategy type was manual cpc  and it was having value for both average cpm and average cpc.

If the campaign is of CPC type then how is it possible to have value in average cpm column? Can you please help me understand the concept.

Regards,

Anu

[Google Ads API Forum Advisor]

Hi Anu,
 

I'm Darwin, also a member of the Google Ads API team. I work with Carmela and allow me to assist you here. I hope you are doing well today.
 

Moving forward, regarding this, "If the campaign is of CPC type then how is it possible to have value in average cpm column?" to better check this concern, could you please provide the complete Ads API logs (request and response with request-id) so our team further investigates this issue and gives guidance on this? If you haven't yet, logging can be enabled by navigating to the Client libraries > Your client library (ex. Java) > Logging documentation, which you can access from this link.

You can provide it via Reply privately to the author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.

Regards,

Darwin Google Ads API Team

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[anu varghese]

Hi Darwin,

I am using GAQL to extract the data, PFB the query used,

Query

SELECT campaign.bidding_strategy_type, expanded_landing_page_view.expanded_final_url, metrics.clicks, metrics.impressions, metrics.ctr, metrics.engagement_rate, campaign.id, campaign.name, campaign.status, campaign.start_date, metrics.average_cpc, metrics.average_cpm, metrics.cost_micros, campaign.bidding_strategy, campaign.app_campaign_setting.bidding_strategy_goal_type,segments.date FROM expanded_landing_page_view
        WHERE segments.date >= '2022-05-01' AND segments.date <= '2022-05-31'

CustomerId = 5485934315

Response for the above is attached herewith. Please see the highlighted columns though the bidding strategy type is comming as manual CPC the columns for Average CPC and Average CPM is giving out certain values.

Please help us understand the concept. Happy to get into a call to discuss this further. Do let me know if it is possible to schedule a call .

Thanks in advance,

Regards,

Anu
           

[Google Ads API Forum Advisor]

Hi Anu,

Thank you for providing more details to your concern. I am also a member of the Google Ads API team.

I would like to inform you first that our team can only provide support through email. With this, let us continue the discussion of this concern here.

Moving forward, to check if the data that you retrieved is intended, I checked the UI of your account. I can see that both average CPC and average CPM are returned as well, please see the attached screenshot of the UI. With this, to know why these metrics are generated on your account even if your campaign bidding strategy is manual CPC, I would suggest reaching out to the product team via this link. They can clarify this as they are more knowledgeable on how data statistics accumulated on the accounts.

Regards,

Ernie John Google Ads API Team

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