Discrepancy in broad match keyword text in Ads API vs UI (surrounding brackets)

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Brian Tiemann

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Nov 11, 2020, 12:46:00 PM11/11/20
to AdWords API and Google Ads API Forum
(reposting this to redact potentially sensitive info)

Hi,

I'm seeing an issue where a certain broad match keyword is served by the API with [brackets] surrounding the keyword text, but the Ads UI shows it without the brackets.

 {'keyword_id': '980629022311',

  'text': '[+foo +bar +baz]',

  'match_type': 'BROAD',

  'final_urls': [],

  'quality_score': 3,

  'adgroup_id': '110075945014',

  'adgroup_name': 'Foo bar baz'},

In the Ads UI, this keyword is displayed as "+foo +bar +baz"

This only is happening with some individual keywords; most broad match keywords are returned by the API correctly without the brackets.


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