Each first budget proposal requires approval

[Vladimir Seregin]

Hi! 

We have built an integration via the Google Ads API to create and top up account budgets (via AccountBudgetProposal).

Some of our older client accounts (created manually via the Google Ads web UI by account managers) had individual service agreements. 

When we applied the first budget proposal via API, the proposal entered a “pending approval” status, and one of our internal payments users (in our company’s Payments Users list) received an email requiring manual approval. 

After that manual approval (by our manager), subsequent budget changes seem to work normally (got approved in minutes).

I would like you to clarify the following: 

1. Under what conditions does Google require a manual approval (by a Payments user) for an AccountBudgetProposal (especially the first proposal)? 

2. Is the manual approval always required the first time for accounts which had individual service agreements? 

3. Once the first proposal is approved, is there a guarantee that subsequent proposals will be auto-approved (i.e. not go into “pending approval”)? Or could Google again require manual approval in certain cases? 

4. Does the Account Budget Controls setting in the payments / billing profile affect this behavior? 

5. Can Google disable the requirement for manual initial approval for our manager account? If so, how do we request that?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Based on the provided questions, it appears that your concern is more related to Google Ads user Interface(UI) rather than with the Google Ads API. Kindly note that the concerns related to Google Ads account (UI) related issues are out of scope for the Google Ads API support team as our team specializes in Google Ads API related concerns and technical implementations only. So, I would request you to share the customer ID of your Google Ads account (CID), so that we can route you to the appropriate support team for further assistance.

You can send the details via Reply privately to the author option, or direct private reply to this email.

 

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               
[2025-09-29 10:26:53Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u7kTB:ref" (ADR-00334141)