UNKNOWN type of campaign

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Fedor Ivanov

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Feb 26, 2020, 10:41:20 AM2/26/20

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Good day!

When we import the field AdvertisingChannelType (https://developers.google.com/adwords/api/docs/reference/v201809/CampaignService.AdvertisingChannelType) for our Google Ads campaigns, there are a number of campaigns with AdvertisingChannelType = 'UNKNOWN'. There is no information about this type in API documentation.

Could you explain me, what this type means and in what cases we can expect this type.

Sincerely,

Fedor Ivanov

Google Ads API Forum Advisor Prod

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Feb 26, 2020, 2:33:00 PM2/26/20

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Hi Fedor,

Thanks for reaching out. You could expect to see the 'UNKNOWN' type when it is not one of these types: SEARCH, DISPLAY, SHOPPING, VIDEO, MULTI_CHANNEL, EXPRESS. The 'UNKNOWN' type is mostly for the purpose to extend the features of Google Ads API as some campaign types may be already available on the Google Ads UI but still not supported in the API. By using 'UNKNOWN' type it provides a way to differentiate those types from the supported types. Please let us know if you have any further concerns.

Thanks and regards,
Xiaoming, Google Ads API Team