Target specific placements with bid only

[ram...@velismedia.com]

Hi.

I would like to place bids (CPC bid) for specific placements and not to target only them (the adgroup will have a default bid for all others). This is at the Display network.

How can I do this? What values should I place to what fields at the adgroup and at the adgroup criterion?

For now I have tried the mutate method with:

[{

                'operator': 'ADD',

                'operand': {

                    'xsi_type': 'BiddableAdGroupCriterion',

                    'adGroupId': ------- SOME ID -------,

                    'criterion': {

                        'xsi_type': 'Placement',

                        'url': '----- SOME URL ------'

                    },

                    'biddingStrategyConfiguration': {

                        'bids': [

                            {

                                'xsi_type': 'CpcBid',

                                'cpcBidSource': 'CRITERION',

                                'bid': {

                                    'microAmount': ----- SOME BID ------

                                }

                            }

                        ]

                    },

                    'criterionUse': 'BIDDABLE'

                }

            }]

But that makes the adgroup to target only this url.

Thanks in advance.

[Yin Niu]

Hi, 

You can do that as far as I know through API. But you probably verify it in the AdWords forum. 

Thanks,

Yin, AdWords API Team. 

[Yin Niu]

Sorry, I meant you won't be able to do it in API. 

[Dorian Kind]

Hi all,

I think what OP wants to do is possible via TargetingSettingDetail (https://developers.google.com/adwords/api/docs/reference/v201509/AdGroupService.TargetingSettingDetail). If you set its field targetAll to true, then "criteria of this type can be used to modify bidding but will not restrict targeting of ads".

Hope this helps.

Cheers,
Dorian

[Yin Niu]

Hi, 

My bad. Dorian is right. You will be able to set "bid only" for placement using Targeting Settings. 

[ram...@velismedia.com]

Thanks for the answers.

Will try this later as I'm in a course these days, and will report the results.

[ram...@velismedia.com]

Yes that did answer my requirements.

Thanks again for the help!