Are these 3 columns available "ConvertedClicks", "ConversionsManyPerClick" and "ConversionValue" in Ad Peforamnce Report for all google account?

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Torres Lu

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Dec 28, 2015, 8:57:24 AM12/28/15
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Hi,

In Adwords' Ad Performance reports, there are 3 columns on conversions:

1."ConvertedClicks",
2. "ConversionsManyPerClick" 
3."ConversionValue" 

The questions is that: 
Are these 3 columns available for all google accounts when I ad Performance reports?
Or
Are these 3 columns only avaliable when the account using publisher conversion tracking

Would it caused any api error if I request these 3 columns if the account does not using publisher conversion tracking?

--
Cheers
Torres

Umesh Dengale

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Dec 28, 2015, 2:56:00 PM12/28/15
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Hi Torres,

In AdWords API v201506,  the ConvertedClicksConversionValueConversionsManyPerClick fields are available in AD_PERFORMANCE_REPORT. The report will not contain data for these columns and will not through an error if conversion tracking is not set for the AdWords account. In AdWords API v201509, the ConversionsManyPerClick report field is removed and you need to use the Conversions field instead.  Please check conversion reporting changes section of release notes for more details.

Thanks,
Umesh, AdWords API Team.
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