adServingOptimizationStatus - inconsisntency in documentation?

[Robert Rodakowski]

Hello,

According to documentation API_docs adServingOptimizationStatus is strictly related to selected campaign bidding strategy type. In particular, as it is described, adServingOptimizationStatus=CONVERSION_OPTIMIZE is possible only if campaign's bidding strategy is CONVERSION_OPTIMIZER:

Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED

Somehow, it is still possible to set adServingOptimizationStatus=CONVERSION_OPTIMIZE having bidding strategy set as MANUAL_CPC.

The question is: is it a bug in documentation? Or maybe I've missed something?
Please help, as I'm not sure if the campaign configured in that way will perform as intended...

Best regards,
Robert.

Below is a part of XML (API response - CampaignService.get) showing the mentioned state:
      <elem>
        <biddingStrategyConfiguration>
          <biddingStrategySource nil="true" />
          <biddingScheme nil="true" />
          <bids type="array" />
          <biddingStrategyId nil="true" />
          <biddingStrategyName nil="true" />
          <biddingStrategyType>MANUAL_CPC</biddingStrategyType>
        </biddingStrategyConfiguration>
        <networkSetting nil="true" />
        <name type="string">rr5033 DISP Conv</name>
        <adServingOptimizationStatus>
            CONVERSION_OPTIMIZE
        </adServingOptimizationStatus>
        <forwardCompatibilityMap type="array" />
        <status>ENABLED</status>
        ...
      </elem>

[Michael Cloonan (AdWords API Team)]

Hello,

I believe what this means is that if you set it to CONVERSION_OPTIMIZE, it means that it will use the conversion optimizer if possible, and otherwise it will act the same as if you had set OPTIMIZE. I do not believe there is an inconsistency here.

Regards,

Mike, AdWords API Team

[Robert Rodakowski]

Thank you for reply!

You wrote:
"... it means that it will use the conversion optimizer if possible..."
Does it mean, that bidding strategy will be automatically set to Conversion Optimizer (biddingStrategyConfiguration field in campaign), if possible? So the next question is, if ad rotation setting set to CONVERSION_OPTIMIZE has any impact on bidding strategy setting (e.g: invoke any change itself)?

I'm asking, because I'm not able to test it directly, still waiting on Google to classify my campaigns as "eligible to conversion optimizer".

Kind regards,
Robert.

[Michael Cloonan (AdWords API Team)]

Hello Robert,

No, the bidding strategy should never change on its own. You would still have to manually change the bidding strategy to use the conversion optimizer once you are able to use that.

Regards,

Mike, AdWords API Team

[Robert Rodakowski]

Great thanks for your help Michael!
That's what I wanted to know.

Regards,
Robert.