Performance Max Campaign Spent More Than Total Budget — Need Guidance on Budget Control

[Harshal Patil]

Hi Team,

We had set a daily budget of $84 for our Performance Max campaign. However, at the end of the campaign, the total spend exceeded the expected budget, even though we didn’t change the daily limit.

Could you please clarify:

1. Why did the campaign spend more than the total budget?

2. How can we strictly manage or cap the overall spend in future campaigns?

3. Is there any option to set a hard limit on total budget or an automated way to stop the campaign once it reaches a certain amount?

We’re looking for a reliable way to control our ad spend more effectively.

Thanks in advance for your support.

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[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

To clarify your questions, could you please confirm if your concern is related to Google Ads API or Google Ads account ?

If it's a Google Ads account, could you share the customer ID of the Google Ads account so that we can route it to the appropriate support team?  

Thanks,
 

Google Ads API Team

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How was our support today?

               
[2025-07-07 13:47:26Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01rhH62:ref" (ADR-00317680)

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

To clarify your questions, could you please confirm if your concern is related to Google Ads API or Google Ads account ?

If it's a Google Ads account, could you share the customer ID of the Google Ads account so that we can route it to the appropriate support team?  

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

Feedback
How was our support today?

               

[2025-07-07 13:48:03Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01rhH62:ref" (ADR-00317680)