Standar deviation metrics question/request

[Fabián Latorre]

Is there any way to get, for example, the standard deviation of the conversion value per ad campaign?? I can get the total conversion value and number of conversion but there is think there is no way to get standard deviation, I think this is really useful for shopping campaigns as a small value of the standard deviation on the value of purchase means that the clients for that campaign have similar characteristics. Any thoughts?

[Michael Cloonan (AdWords API Team)]

Hello,

No, the standard deviation is not a metric that is available at the report level. If you want that figure, I'm afraid you're going to have to calculate it by fetching the values for individual conversions.

Regards,

Mike, AdWords API Team