Asset level cost metric summed up does not match Campaign level

[Ranajoy Roy]

Hello,

We noticed that the cost metric for the asset level when summed up is higher than the cost for the campaign for the same duration. We came across another google ads forum discussion (https://support.google.com/google-ads/answer/6310436) that indicated that the asset level might not include some data, so the discrepancy should be that the numbers are lower, but they're higher. 

We checked cost directly from the API for the ad account for a month and confirmed that the numbers are indeed more on the asset level. What could be the reason for this?

Regards,

Ranajoy Roy

[Google Ads API Forum Advisor]

Hi Ranajoy,

Thanks for reaching out to the Google Ads API Forum.

Note that asset reporting doesn't include auto-generated assets, which could contain additional metrics. As a result, you shouldn't expect the sum of all asset spend to be consistent with your overall campaign spend. I would not recommend you to not compare two different reports, and note that the Google Ads API mirrors Google Ads UI. Whatever data shown on the Ads UI reports is pulled in the Google Ads API. You may also reach reach out to the Google Ads Product support team, via this link to understand how asset level data differs with campaigns data.

If the similar reports pulled via Google Ads API showing discrepancies vs report pulled via Google Ads UI, then to check the discrepancies in the data further, you may provide us the following details via reply privately to author option.

1. Provide the complete request and response logs with request ID generated on your end
2. Screenshots from the Ads UI without cropping
3. Sample comparison of the Ads UI and Google Ads API report data where we can see the said discrepancies

Regards,

Google Ads API Tea

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