Analytics metrics e.g. visitBounceRate, AvgTimeOnSite NOT accessible via AdWords API?

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Christian Borck

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Jul 26, 2013, 7:01:58 AM7/26/13
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I am developing a bid management application for Google AdWords. For several internal predictions I would like to use not only the standard AdWords metrics but also some (OnPage)-Analytics metrics like visitBounceRate & AvgTimeOnSite.

Both accounts are linked properly and I can pull these data directly from AdWords using AdWords Scripts in the AdWords interface. Unfortunately i can't figure out how to pull these metrics directly via the AdWords API. There are no reports containing these metrics.

My workaround is to utilize both APIs, AdWords & Analytics, and then match the data. But that seems a little overloaded.

Is there a way to access these metrics directly via the AdWords API or is this planned for the near future?

Takeshi Hagikura (AdWords API Team)

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Jul 29, 2013, 2:32:57 AM7/29/13
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Hi, 

Unfortunately it's not supported to pull the Analytics metrics from AdWords API and is not on the roadmap.

Best,
- Takeshi, AdWords API Team
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