Campaign Audience Exclusions in a Report

72 views
Skip to first unread message

Michael Buetow

unread,
Jul 9, 2015, 2:11:31 PM7/9/15
to adwor...@googlegroups.com
Hello,

I'm trying to determine if Campaign Audience Exclusions (or NegativeCampaignCriterion holding a Criterion of type CriterionUserInterest or CriterionUserList as described in the API)  are available in a Report. There doesn't appear to be an equivalent to the Campaign Negative Keyword/Locations/Placements that exist, and from what I've read and can tell they are not included in either the Audience Performance or the Criteria Performance reports. Any info on this subject would be much appreciated.

Thanks for the help,
Michael

Anthony Madrigal

unread,
Jul 9, 2015, 4:25:27 PM7/9/15
to adwor...@googlegroups.com, buetow....@gmail.com
Hello Michael,

The Audience Performance Report contains a field called isNegative. This shows whether or not the criterion is a negative (exclusion) criterion.

Cheers,
Anthony
AdWords API Team

Michael Buetow

unread,
Jul 9, 2015, 5:03:59 PM7/9/15
to adwor...@googlegroups.com, buetow....@gmail.com
My experience thus far with the Audience Performance Report has been that it will not return Campaign Audience Exclusion, only Positive and Negative AdGroup level Audiences. I have tried varying requests and predicates and never seen rows corresponding to the Campaign Audience Exclusions in the Audience Performance Report before, if this is not supposed to be the case I would greatly appreciate assistance on how to configure a request that does NOT filter them out implicitly or explicitly.

Thanks,
Michael

Anthony Madrigal

unread,
Jul 10, 2015, 10:50:53 AM7/10/15
to adwor...@googlegroups.com, buetow....@gmail.com
Hi Michael,

Could you please give me some of your Campaign IDs you are trying to get back data from through Reply privately to author?

Thanks,
Anthony
AdWords API Team

Josh Radcliff (AdWords API Team)

unread,
Jul 10, 2015, 4:24:20 PM7/10/15
to adwor...@googlegroups.com, adwordsapiadvi...@google.com, buetow....@gmail.com
Hi Michael,

Based on some experiments, I think you're correct -- it seems that the AUDIENCE_PERFORMANCE_REPORT is limited to AdGroupCriterion. However, I'm checking with the reporting team and will get back to you once I have confirmation.

As an alternative, you could use the CampaignCriterionService to retrieve the campaign-level criteria.

Cheers,
Josh, AdWords API Team

Michael Buetow

unread,
Jul 10, 2015, 8:02:03 PM7/10/15
to adwor...@googlegroups.com, buetow....@gmail.com, adwordsapiadvi...@google.com
Thanks for the update Josh.

Josh Radcliff (AdWords API Team)

unread,
Jul 13, 2015, 2:45:36 PM7/13/15
to adwor...@googlegroups.com, buetow....@gmail.com, buetow....@gmail.com
Hi Michael,

I just received confirmation that this report will only show audience criterion set up via AdGroupCriterion. For CampaignCriterion, please use the CampaignCriterionService instead.

I'll add a note to the report description to clarify this point.

Thanks,
Josh, AdWords API Team
Reply all
Reply to author
Forward
0 new messages