Can create MaximizeConversionValue bid strategy without any target return.

[chandra Shekhar]

Hi team , I am trying to update the bid from one strategy to another , the bid strategy changing is working fine when we give values with bid strategy type(i.e. target_roas value for MaximizeConversionValue).
The issue arises when we are trying to update the bid strategy without target_roas value.
i.e. in AW UI MaximizeConversionValue is not getting reflected without target roas (attached).

my update mask is :- resource_name: "customers/8035292425/campaigns/19631729427"bidding_strategy_type: MAXIMIZE_CONVERSION_VALUE

maximize_conversion_value {
}
id: 19631729427

and the result is:-detail -> {Campaign@18087} "resource_name: "customers/8035292425/campaigns/19631729427"status: ENABLED

ad_serving_optimization_status: OPTIMIZE
advertising_channel_type: SEARCH
network_settings {
target_google_search: true
target_search_network: true
target_content_network: false
target_partner_search_network: false
}
experiment_type: BASE
serving_status: SERVING
bidding_strategy_type: MAXIMIZE_CONVERSION_VALUE
maximize_conversion_value {
target_roas: 11.0
}
geo_target_type_setting {
positive_geo_target_type: PRESENCE_OR_INTEREST
negative_geo_target_type: PRESENCE_OR_INTEREST
}
payment_mode: CLICKS
base_campaign: "customers/8035292425/campaigns/19631729427"
name: "TEST AW Campaign - Feb 1 2023 Bid Strategy"
id: 19631729427
campaign_budget: "customers/8035292425/campaignBudgets/12326201730"
start_date: "2023-02-01"
end_date: "2023-02-26"
"

[chandra Shekhar]

note: the campaign was already with bid strategy MaximizeConversionValue and target_raos , with update I wanted wanted MaximizeConversionValue only without target_raos.

[chandra Shekhar]

if I give update mask :- something like this >

resource_name: "customers/8035292425/campaigns/19631729427"
bidding_strategy_type: TARGET_ROAS
maximize_conversion_value {

}
name: "TEST AW Campaign - Feb 1 2023 Bid Strategy"
id: 19631729427

Then I am getting this error>

full_message -> errors {
  error_code {
    field_mask_error: FIELD_HAS_SUBFIELDS
  }
  message: "The field mask updated a field with subfields: \'maximize_conversion_value\'."
  location {
    field_path_elements {
      field_name: "operations"
      index: 0
    }
  }
}
request_id: "zd6QCFl8du6TrCPcyQhhMA"

[Google Ads API Forum Advisor]

Hi chandra, 

Thanks for reaching out to the Google Ads API forum. I hope you are doing well today.

With regards to your concern, upon checking the provided logs. We see that you encountered an error "FIELD_HAS_SUBFIELDS" in Google Ads API documentation this error means "The field mask updated a field with subfields. Fields with subfields may be cleared, but not updated. To fix this, the field mask should select all the subfields of the invalid field".

If you want to know more about this error you can check this documentation FieldMaskError for more information on this.

Please see and check the below client library guides which are for clearing fields :

• Java: https://developers.google.com/google-ads/api/docs/client-libs/java/field-masks#clearing_fields
• .NET: https://developers.google.com/google-ads/api/docs/client-libs/dotnet/field-masks#clearing_fields
• PHP: https://developers.google.com/google-ads/api/docs/client-libs/php/fieldmasks#clearing_fields
• Ruby: https://developers.google.com/google-ads/api/docs/client-libs/ruby/field-masks#clearing_fields
• Pearl: https://developers.google.com/google-ads/api/docs/client-libs/perl/field-masks#clearing_fields

If issues still persist, please provide us with the complete logs (request and response with request-id) for us to further investigate.

For more information for logging and monitoring work, see Google Ads API Logging documentation.

Please let us know if you have other concerns. Have a great day.

Regards,

Marjorie Google Ads API Team

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[chandra Shekhar]

please ignore the FIELDMASKERROR for a while , that I was getting in v11, but for now I am doing this update request >>

customer_id: "8035292425"
operations {
  update {
    resource_name: "customers/8035292425/campaigns/19631729427"
    bidding_strategy_type: MAXIMIZE_CONVERSION_VALUE
    id: 19631729427
  }
  update_mask {
    paths: "resource_name"
    paths: "id"
    paths: "bidding_strategy_type"
  }
}

and the changes does not get reflected in AW UI

the mutatecampaignresponse response is >>

results {
  resource_name: "customers/8035292425/campaigns/19631729427"
}

after update request I am fetching my campaign and this is returning bid strategy type with maximize_conversion_value>>

resource_name: "customers/8035292425/campaigns/19631729427"
status: ENABLED
ad_serving_optimization_status: OPTIMIZE
advertising_channel_type: SEARCH
network_settings {
  target_google_search: true
  target_search_network: true
  target_content_network: false
  target_partner_search_network: false
}
experiment_type: BASE
serving_status: SERVING
bidding_strategy_type: MAXIMIZE_CONVERSION_VALUE
maximize_conversion_value {

  target_roas: 0.01

}
geo_target_type_setting {
  positive_geo_target_type: PRESENCE_OR_INTEREST
  negative_geo_target_type: PRESENCE_OR_INTEREST
}
payment_mode: CLICKS
base_campaign: "customers/8035292425/campaigns/19631729427"
name: "TEST AW Campaign - Feb 1 2023 Bid Strategy"
id: 19631729427
campaign_budget: "customers/8035292425/campaignBudgets/12326201730"
start_date: "2023-02-01"
end_date: "2023-02-26"

hope u r clear now.

[chandra Shekhar]

You can see the campaign response is having target_roas value, my request clearly define I want bidding_strategy_type: MAXIMIZE_CONVERSION_VALUE without maximize_conversion_value.

[Google Ads API Forum Advisor]

Hi Chandar,

Thank you for your reply. I'm also a member of the Google Ads API support team and allow me to assist you here.

Upon checking on my end, I was able to remove the target_roas value with the provided request below:

Request
-------
MethodName: google.ads.googleads.v12.services.CampaignService/MutateCampaigns
Endpoint: googleads.googleapis.com:443

operations {
  update {
     resource_name: "customers/(customerId)/campaigns/(campaignId)"
  }
  update_mask {
    paths: "resource_name"
    paths: "maximize_conversion_value.target_roas"
  }
}


Response
--------
results {
  resource_name: "customers/(customerId)/campaigns/(campaignId)"
}

To test the target_roas value is removed, you may try the below query:

SELECT campaign.id,
       campaign.maximize_conversion_value.target_roas,
       campaign.bidding_strategy,
       campaign.bidding_strategy_type,
       campaign.target_roas.cpc_bid_ceiling_micros,
       campaign.target_roas.cpc_bid_floor_micros,
       campaign.target_roas.target_roas,
       campaign.maximize_conversions.target_cpa_micros,
       campaign.target_cpa.target_cpa_micros
FROM   campaign
WHERE  campaign.id=campaignid.

Best regards,

Jinky Google Ads API Team

 

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