Hi Sijia,
Thank you for reaching out. You would be able to integrate the AdWords API/Google Ads API into your system. However, for the customization on the functionalities you would have to design and implement in your own application. The AdWords API and the Google Ads API provide endpoints for certain operations to be performed on your Google Ads account. You could implement the desired features based on the APIs.
Thanks and regards,
Xiaoming, Google Ads API Team
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Hi Sijia,
Thank you for reaching out. Yes, you have to integrate the AdWords API or Google Ads API into your own system. Your system could have customized features but in order to interact with the Google Ads account or platform you would need to use the endpoints exposed from the AdWords API or Google Ads API.
Thanks and regards,
Xiaoming, Google Ads API Team