Can you use the Google Ads API to Target In-Market Audiences?

[Daniel Alvarado]

Hi there, 

We've been going through the Audience Targeting Docs listed here: 

https://developers.google.com/google-ads/api/docs/remarketing/audience-types/custom-audiences

but  I can't seem to find an option to target using Affinity audiences or In-Market Audiences. For example: 

Affinity audience

Banking & Finance

or 

In-market audience

SEO & SEM Services

Is that option available on the new Google Ads API?  If so, can you point me in the right direction please? Perhaps with some code samples. And B) IS there a list of all of the possible audiences? 

Thanks, 

[Google Ads API Forum Advisor]

Hi Daniel,

Thanks for reaching out. You can manage affinity and in-market audiences using the CampaignCriterionService. Please see this campaign and ad group criteria reference page for more information on using CustomAffinityInfo and UserInterestInfo (these are the criterion you must specify in your campaign criterion operation). For a list of in-market and affinity categories, please see this page. At the moment, the documentation currently does not have a code sample for managing affinity and in-market audiences, although there is a sample for using custom audiences, which is the migration from affinity and interest audiences. 

Regards,
Matt
Google Ads API Team

Matt Google Ads API Team

 

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