Why doesn't the paid_organic_search_term_view allow you to a page/URL column?

[Nelson Brochado]

Hi.

I've just come across paid_organic_search_term_view, which, at first glance, would seem to be the view I need, given that I need to create a report that combines paid and organic (Search Console) data.

However, this view doesn't seem to provide all metrics and dimensions that we can fetch using the Google Search Console API.

Specifically, the Search Console API allows you to fetch reports that have a dimension "page" (URI string). See the Search Analytics: query page of the Search Console API documentation. This means that, with the Search Console API, we can see metrics (like CTR or average position) along with the URL/page. 

Why can't we also do this with the Google Ads API? 

In the Google Ads Reporting UI, it seems we can't also add e.g. the "Ad final URL" (or some other column that contains "URL" or "page" in the name) to the pre-defined report "Paid and organic" because it's incompatible with other fields (e.g. "Query"). 

However, I wonder if, in principle, it would be possible to also add the "page" dimension from the Search Console API to the "paid and organic view" of the Google Ads API. 

It seems that someone already requested something similar here (back in 2014) and here someone seems to suggest that the URL is not supported, but I am wondering why wasn't this yet implemented. 

Doesn't it make sense from a logical point of view, or hasn't this just been implemented?

Thanks.

[Google Ads API Forum Advisor]

Hi Nelson,

Thank you for reaching out to the Google Ads API support team.

You can use GAQL builder to create report paid_organic_search_term_view. You can pull fields from the reports in the "attributed resources”. Let me know if you have any questions.

Thanks,

Nirmita Google Ads API Team

ref:_00D1U1174p._5004Q2hx93w:ref