Campaign Criteria

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Sam

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Aug 28, 2019, 7:15:06 AM8/28/19

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Hi,

On the criteria page for the Google Ads API here: https://developers.google.com/google-ads/api/docs/targeting/criteria

It says:

GenderInfo: By default a new campaign will contain no gender criteria, which means that all genders are included. Only negative criteria are supported at the campaign level. At the ad group level, you can bid on or exclude genders.

Does this mean that older campaigns may have criteria set for Gender? If so, at what point was the switchover?

Thanks

Sam

Google Ads API Forum Advisor Prod

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Aug 28, 2019, 2:37:51 PM8/28/19

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Hi Sam,

Since this is a behavior of the UI as well, I'd recommend reaching out to the product team to get more information.

Regards,
Anthony
Google Ads API Team