How to caculate metrics of CPCV/VCR, or any plan to support these metrics directly?

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Kang Zhou

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Nov 16, 2022, 4:34:27 AM11/16/22

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Hi Google Ads Team,

How to calculate the below metrics for In-feed video ads and instream video ads?

1. CPCV: Cost per completed video view

2. VCR: Completed video view rate

3. Number of Completed views.

Please note, for in-feed video ads, the impression is not equal to "Number of times the video player has initiated"

And the video_quartile_p100_rate is calculated by

video_quartile_p100_rate = Number of Completed views/ "Number of times the video player has initiated"

Or any plan to add these metrics directly in API？

Google Ads API Forum Advisor

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Nov 16, 2022, 9:29:16 AM11/16/22

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Hi,

Thank you for reaching out to the Google Ads API support team.

Could you please provide full screen screenshot of the UI of what you are looking for, so that i can further investigate the issue? Please reply via privately author option.

Thanks,

Nirmita
Google Ads API Team