Is “Keyword and Asset Generation” from Final URL Available via API?

[Amit Tomar]

Hi Team,

While creating a Search campaign in the Google Ads UI, I noticed that on the “Keyword and asset generation” screen, once I enter only the Final URL, the system automatically generates:

• A suggested answer for “What makes your products or services unique?”

• Relevant keywords for the ad group

• Auto-generated headlines, descriptions, sitelinks, and other assets for the ad

I've attached a screenshot for reference.

My question is:
Is this automatic asset and keyword generation functionality available at the API level?
If yes, could you please guide me on:

1. The relevant API endpoints or services we can use to access this feature

2. Any requirements or parameters we need to provide (e.g., Final URL)

3. Where this functionality is documented in the API reference

Looking forward to your response. This would be extremely useful for streamlining our campaign creation process via the API.

Thanks in advance!

[Google Ads API and AdWords API Forum]

Hi,

Thank you for reaching out to the Google Ads API support team.

Yes, the keyword generation is possible in Google Ads API. You can  achieve this by generating  keyword ideas for a campaign by using the KeywordPlanIdeaService.GenerateKeywordIdeas service. You can provide keyword and URL seeds to generate ideas. Set targeting parameters such as locations, language, and network settings to narrow down your search. Historical statistics such as search volume data are returned to help you determine if you want to use the keywords for your campaign. For users familiar with the Google Ads UI, this is similar to Keyword Planner. For more information refer to the Generate keyword Ideas for more information.

Thanks,

Google Ads API Team.

[Amit Tomar]

Hi Team,

Thank you for your response. I believe there may have been some misunderstanding in my original query.

While I appreciate the information on keyword generation via KeywordPlanIdeaService, my main question was regarding the automatic generation of ad assets (like headlines, descriptions, sitelinks) and the suggested unique value proposition that appears on the “Keyword and asset generation” screen in the Google Ads UI when only a Final URL is provided.

Could you kindly confirm:

1. Is this auto-generation of creative assets and the "What makes your product unique?" suggestion available via the Google Ads API?

2. If yes, which service or endpoint enables this?

3. If not currently available, is this functionality planned for future API versions?

I’ve reattached the screenshots for clarity. The highlighted fields in the screenshot are automatically generated by the system — I did not create or input them manually.

Looking forward to your guidance, as accessing this functionality via API would be incredibly helpful in automating campaign setup.

Thanks again!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team. 

Please find the answers for your questions below:

1. Is this auto-generation of creative assets and the "What makes your product unique?" suggestion available via the Google Ads API?

• Kindly note that, unlike the UI where assets can be generated automatically, the Google Ads API does not offer this functionality. You need to manually create each asset and attach them to your ads using the API. 

2. If yes, which service or endpoint enables this?

• No, there is no service in the Google Ads API to automatically generate the assets. This functionality is possible only via the Google Ads UI. 

3. If not currently available, is this functionality planned for future API versions?

• Currently, as this functionality is not available in the Google Ads API, I would recommend you to follow our Release Notes and Blog Post for future updates regarding this feature.

 

Thanks,
 

Google Ads API Team

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[2025-05-13 15:27:47Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qWnGR:ref" (ADR-00305420)