Clarification Required on View-Through Optimization, Install Volume Tracking, In-App Actions

[Hardeep Singh]

Hello Google Ads Support Team,

I am currently implementing App Campaign → App Promotion → App Install creation through the Google Ads API.

I kindly request your help with the following:

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1. View-Through Conversion Optimization

In the UI under Campaign Settings, App Install campaigns show a toggle named “View-through conversion optimization.”

• Could you please clarify how this setting is passed through the API?

• Is this handled via
  campaign.app_campaign_setting.bidding_strategy_goal_type?

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2. Budget & Bidding — Mapping UI Fields to API Fields

Under Budget and bidding for App Install campaigns, the UI shows several settings, as shown in screenshots:

• What do you want to focus on?

• How do you want to track install volume?

• Which actions are most important to you?

• Set a target return on ad spend (optional)

• Target cost per action

• What kind of users do you want to target?

• Which action is most important to you?

I would like clarification on:

a) How to map these fields to API parameters

• Which API fields correspond to each of field values?

• Could you please provide a complete sample code snippet for creating an App Install campaign that includes all of these fields 

Additionally, please share the GAQL queries required to retrieve these fields once a campaign has been created.

b) In-App Actions — How to Retrieve List

The UI shows selectable “in-app actions” for:

• How do you want to track install volume

• Which actions are most important to you (In-App Actions)

Could you please clarify:

• Which API resource or GAQL query returns the list of eligible in-app actions for an app?

Thank you very much for your assistance.

Warm regards,

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

The below are the relevant Google Ads fields as per the provided Google Ads UI screenshot.

What do you want to focus on (bidding)? (UI) → StrategyGoalType (API)

Budget → amountMicros 

Total cost per install → Relevant bidding strategy fields (e.g., targetCpa.targetCpaMicros)

How do you want to track install volume? → Selective Optimization (via ConversionAction resource name)

For all the remaining fields, I will check with our team regarding your issue, and one of my team members will reach out to you once we have an update on this. Meanwhile, your patience is highly appreciated.

Thanks,
 

Google Ads API Team

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[2025-11-18 18:36:01Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vTlEv:ref" (ADR-00339656)

[Google Ads API Forum Advisor]

Hi,

To assist you further on the remaining equivalent API fields, kindly provide the Google Ads customer ID of your account.

You can send the details via the Reply privately to the author option or direct private reply to this email.

 Thanks,
 

Google Ads API Team

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How was our support today?

               

[2025-11-18 18:42:17Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vTlEv:ref" (ADR-00339656)