Responsive Search Ads - Clicks etc. on actual combinations of headlines

[Benjamin Constantine]

When we pull campaign performance data for Respinsive Search Ads from the Google Ads API , we have no way of seeing which combination exactly generated which share of the clicks and which combination got the largest share of the budget.

This information was available in the following fields for Expanded Text Ads:

1. [Expanded Text Ad Headline 1]

2. [Expanded Text Ad Headline 2]

3. etc

With Responsive Search Ads it seems as if I can only get data on all of the Headlines via the field [Responsive Search Headlines]. What I can not see is the performance of individual combinations of headlines, i.e. the headlines that were actually shown to the users who clicked.

Thanks, Benjamin

[Google Ads API Forum Advisor]

Hi Benjamin,

Thanks for reaching out to the Google Ads API Forum.

For you to see the performance of individual combinations of headlines, could you try below GAQL and see if you’re seeing the expected results on your end?

 

SELECT ad_group_ad.ad.responsive_search_ad.descriptions,

       ad_group_ad.ad.responsive_search_ad.headlines,

       metrics.impressions,

       asset.text_asset.text,

       ad_group_ad_asset_view.performance_label

FROM   ad_group_ad_asset_view

WHERE  ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'

       AND ad_group_ad.ad.id = 5***41**956

 

If you are not seeing expected results, you may provide us the complete Ads UI without cropping showing data that you want to pull in API via reply privately to author option, so that we can check better.

Regards,

Yasar Google Ads API Team

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