Delay in Reporting Conversions

[Blueice1]

If conversions are being reported to Google Ads via API - how long does it take for them to show up in Google Ads reporting dashboard?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please note that most account statistics are delayed by less than 3 hours. I would recommend that you refer to this data freshness guide.

Hope this helps. If you have any more queries, please feel free to get back to us.

Thanks,
 

Google Ads API Team

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[2025-03-12 21:41:29Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH98D:ref" (ADR-00293808)

[Blueice1]

"Conversions attributed using attribution models other than 'Last click' are typically delayed up to 15 hours." So if all my conversions are Data-Driven model - then they can all be delayed up to 15 hours?

[Google Ads API Forum Advisor]

Hi,

Yes, your understanding is correct. It takes up to 3 hours for imported conversion statistics to appear in your Google Ads account for last-click attribution. For other search attribution models for example like 'Data-driven', it can take longer than 3 hours. I would recommend you to refer to this guide for more detailed information. As per the help center article, conversions attributed using attribution models other than 'Last click' are typically delayed up to 15 hours. In your case, if all of your conversions are 'Data-Driven' then those will take 15 hours to reflect in the Google Ads account.
 

Thanks,
 

Google Ads API Team

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[2025-03-13 04:06:59Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vH98D:ref" (ADR-00293808)