bid adjustments

[GregT]

Hi,

According to the documentation that I see at https://developers.google.com/adwords/api/docs/guides/adgroup-bid-modifiers and https://developers.google.com/adwords/api/docs/reference/v201306/AdGroupBidModifierService.AdGroupBidModifier, the only adgroup bid modifiers that are available through the API are mobile bid modifiers, which we have been successfully using.

However, AdWords allows other types of adgroup level bid modifiers that we also want to be able to adjust.  The most important to us is remarketing for search, but you can also create bid modifiers (not just absolute CPC bids) on display campaigns for things like gender, age, user lists, etc.  However, I don't see any way to query or change any of these bid modifiers through the API.

Am I missing something?  Is there a way (whether through the AdGroupBidModifierService despite what the documentation says, or some other mechanism) to do adgroup level bid modifiers other than just mobile bid modifiers?

If not, are there plans to introduce these into the API?

Thanks in advance,

Greg

[Takeshi Hagikura (AdWords API Team)]

Hi Greg, 

It's not supported via the API, but unfortunately not supported yet. 

It's on the roadmap, but for now we can't tell when that will be available. 

We'll let you know through our normal announcement paths like blog posts. 

Please stay tuned for updates. 

Best,

- Takeshi, AdWords API Team

[GregT]

Okay - thanks.

Greg

[GregT]

With the latest API release, I see that the ad group bid modifiers in display campaigns for things like gender, age, user lists, etc., that I asked about are now out of beta, which is great.  A couple things:

1 - The documentation at https://developers.google.com/adwords/api/docs/reference/v201309/AdGroupBidModifierService.AdGroupBidModifier still claims that the only supported Criterion to pass in is the HighEndMobile Platform.  Looks like this documentation needs updating -- or are these display campaign ad group level bid modifiers set using some other service?  I assumed it would be the AdGroupBidModifierService, and I don't see any examples of setting them using any kind of service in the Java library samples.

2 - The announcement and release notes for the v201309 API release don't mention that it now supports remarketing for search (RLSA), which is another adgroup level bid modifier that I mentioned in my original post.  However, a colleague heard from a usually reliable source that the API for doing RLSA is now publicly available as of the v201309 release.  Is that accurate, and the announcement/release notes just overlooked it, or is his source mistaken?

Thanks,

Greg

[Takeshi Hagikura (AdWords API Team)]

Hi, 

#1 The documentation is correct. The supported criterion is HighEndMobile with AdGroupBidModifier. 

There are other criteria available at ad group level with AdGroupCriterion (See this document)

You can refer one of the examples adding AdGroupCriterion in the Java library.

#2 The release note mentions about bid adjustments for Search Ads Remarketing List. 

https://developers.google.com/adwords/api/docs/reference/?hl=en

(Please see the "Remarketing Lists for Search Ads bid adjustments" section).

Best,

- Takeshi, 

[GregT]

Hi, Takeshi.

Thanks for the response.  For #2, I looked a few times and never saw it, but I see it there now, so thanks!

For #1, the example you referred to shows how to add criterion (a keyword) and set a max cpc bid on them.  However, I don't see any example that shows how to set a bid multiplier, and looking at the API docs, I don't see any kind of field on the criterion or bidding strategy or anything that would allow setting a bid multiplier on these criterion through the AdGroupCriterionService.  There is a BidMultiplier object, but it appears to apply only to bid experiments, not RLSA or the display criteria bid adjustments.  Is there an API object's field you can point to that is what should be set to do display network and RLSA bid multiplier adjustments (or an example)?

Thanks again,

Greg

[GregT]

Sorry -- never mind.  I see that BiddableAdGroupCriterion now has a bidModifier field, which appears to be what we'd use.

Thanks again,

Greg

[Takeshi Hagikura (AdWords API Team)]

Right. Please use the bidModifier field for AdGroupCriterionService. 

Best,

- Takeshi, AdWords API Team

[CFJ]

This thread is nearly two years old, but according to the documentation, AdGroupBidModifierService still has HighEndMobile as the only Criterion type that it accepts.  Is that still true?  If so, are bidModifiers for Gender on the roadmap anytime soon?  

https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupBidModifierService.AdGroupBidModifier

[Umesh Dengale]

Hello,

Currently, AdGroupBidModifier.criterion property of the AdGroupBidModifierService supports only the HighEndMobile platform. Please refer to the AdWords API blog for any updates or announcements.

Thanks,

Umesh, AdWords API Team.