Can I modify Keywords' bidding based on other criterions, BESIDES 'platform'

[Jay Zou]

First, I assume that one keyword has only one bid value. (Correct me, if I was wrong.)

Then I want to modify this bid value in as many circumstances as possible to maximize the performance. By 'many circumstances', I mean searches happen on different Platforms, like Mobile, Tables, or searches triggered by different Search Term Match Types, like Exact, Exact (close variant), etc.

According to this post, I learned that I can bid differently by Platform, by putting only one keyword in an AdGroup then add an AddAdGroupBidModifier to it.

Can I do anything else similar to this, say bidding differently by Search Term Match Type or anything else.

Thanks!

[Vishal Vinayak (Adwords API Team)]

Hi Jay,

For Platform criteria, bid modifiers are supported at campaign and ad group levels only. When you apply a bid modifier on an ad group, all keywords in the ad group are affected. Therefore, for your purpose, you can probably create different ad groups with same keywords (one ad group for tablet, another for mobile etc.) and apply different bid modifiers to each ad group. Our Bidding Guide has more details on the topic. Code samples are available in the same guide. For a complete list of all criteria types that are supported with bid modifiers, please refer to this table. Also, since my team supports AdWords API related technical questions, I would recommend posting any AdWords product related queries on the AdWords Community Forum.

Regards,

Vishal, AdWords API Team

[Jay Zou]

Thank you Vishal.