Include / Exclude Product Partitions in Adgroups (Shopping Campaigns)

[Marco Küthe]

Hello, 

I'm a developer in a Startup Company, and we are interacting with the Google Ads API to Controll Google Ads with a Python Application. 

We are now searching for a solution, to include and exclude Product Partions in Adgroups. 

The following Sample Code shows the Operand:

operations = [{
    'operator': 'SET',
    'operand': {
        'adGroupId': ADGROUP_ID,
        'criterion': {
            'id': CRITERION_ID
        },
        'AdGroupCriterion.Type': 'NegativeAdGroupCriterion',
        'criterionUse': 'NEGATIVE'
    }
}]

adgroup_criterion_service.mutate(operations)

I also looked at other questions in this forums, but they are i bit older, so maybe something changed. (https://groups.google.com/forum/?pli=1#!msg/adwords-api/vVWNF2kAVXo/bTF0FpHbAAAJ)

Am I still right, that you cant include/exclude Product Partitions over the Ads API, because the Field is Read Only? 

We could also remove the Product Partition and create a knew one, but in this case we lose track of data. 

Maybe somebody can supply me with some Informations, or another idea to archive including/excluding Product Partions without the use of the Ads Frontend. 

Thanks in advance, 

Marco. 

[Google Ads API Forum Advisor Prod]

Hi Marco,

It is possible to target and exclude product partitions at the ad group level using the API. Here is a guide and example of product groups. When setting your AdGroupCriterion, you can set negative to true to exclude criteria.

Regards,
Anthony
Google Ads API Team 

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[marco....@gmail.com]

Hey, thanks for the quick answer. 

We are currently working with the Google AdWords API v201809. 
Is there also a solution for the AdGroupCriterion with the AdWords API v201809 ( https://developers.google.com/adwords/api/docs/reference/v201809/AdGroupCriterionService.AdGroupCriterion?hl=ru ) 

Thanks in advance, 

Marco. 

[Google Ads API Forum Advisor Prod]

Hi Marco,

Through AdWords API, you will also use the AdGroupCriterionService. Your AdGroupCriterion will need to be a NegativeAdGroupCriterion. I'd recommend looking at this example as a reference as it shows both how to target and exclude a criteria at the ad group level. 

[marco....@gmail.com]

Hey, 

I may formulated the question incorrectly. 

The Example your shared, shows how to add a AdGroupCriterion to a Adgroup. (I used the Path, but for the Python development documentation https://developers.google.com/adwords/api/docs/samples/python/targeting?hl=ru#add-demographic-critera-to-an-ad-group)

We want to change a existing Criterion after the Creation with the SET Operator, without deleting the Criterion and add a new one.

.

Greetings, Marco. 

[Google Ads API Forum Advisor Prod]

Hey Marco,

You can use this example as a reference. It shows how to update a keyword, which is also an AdGroupCriterion.

[marco....@gmail.com]

We use this Examples allready for Keywords and other Criterions. In this Case the Operation we try to Mutate over The service has no influence. 

operations = [{
'operator': 'SET',
'operand': {

'adGroupId': adgroup_id,
'criterion': {
'id': criterion_id

},
'AdGroupCriterion.Type': 'NegativeAdGroupCriterion',
'criterionUse': 'NEGATIVE'
}
}]  

I get a Result Set from the AdgroupCriterion, with no Errors. But the criterionUse looks like to be ignored from the Api. 

[Google Ads API Forum Advisor Prod]

Hi Marco,

The example I provided previously shows how to add both a keyword and negative keyword. The field criterionUse is read only. If you are trying to convert a criteria from biddable to negative, you will need to remove it then re-add it.

[marco....@gmail.com]

Would this be possible of we change to the new Ads Api? When we first delete and then readd a criterion we lose track of data. Is there any solution to do this automaticly without the Ads Frontend Applikation?

Regards, Marco

[Google Ads API Forum Advisor Prod]

Hi Marco,

Unfortunately, Google Ads API works the same way as AdWords API with criteria. You will need to remove the criteria then re-add it as negative.

Regards,
Anthony
Google Ads API Team

Anthony Google Ads API Team

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