Creating a UserList based on specific event interactions

[Will Schymik]

Hello,

I am trying to make UserLists that filter users based on those that have performed certain actions on our website and thus have created related events. I see that this is likely done by creating a RuleBasedUserListInfo object with various UserListRuleItemInfo entries to determine matching values. If this is correct there are some things I would like to confirm:

1) Does the "name" field on UserListRuleItemInfo refers to values like the "event" name passed in via the pixel code? My assumption is this is where I would be able to filter for users that have submitted a "view_item" event by setting the "name" to "event" and "string_rule_item" to "view_item".

2) Are all events for a user taken into consideration when evaluating a RuleBasedUserListInfo rule? I want to be able to add people to a list that have for instance triggered a "view_item" event and have not triggered a "purchase" event.

[Google Ads API Forum Advisor]

Hi Will,

You may check out our Creating the Rule Item Groups guide, it describes what the name field has to be with links to relevant documentation and how to combine rules. Feel free to get back to us.

Regards,

Aryeh Baker Google Ads API Team

ref:_00D1U1174p._5004Q2QEEui:ref

[Will Schymik]

Thanks, this is very helpful.

Part of my confusion was that I initially thought creating Remarketing Actions and referencing it in a BasicUserListInfo was the right approach, but I could not figure out how a remarketing action linked back to a pixel event. I also didn't see remarketing actions anywhere in the console. How should remarketing actions be used?

[Google Ads API Forum Advisor]

Hi Will,

Thank you for your follow up.

Rule based user lists allow customers to define a targeting audience for their ads based on visited URLs or custom parameters you add to your remarketing tag.

So that our team may verify whether "remarketing actions" are within the scope of the API's remarketing feature, could you provide any previous documentation or Product article discussing this?

Also, if you are referring to dynamic remarketing in the API, then you may refer to this guide as well. If what you wish is to use are audiences along with event snippets, then you can refer to this article on how you can set this up via the Google Ads UI.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

ref:_00D1U1174p._5004Q2QEEui:ref

[Will Schymik]

I am referring to this API documentation: https://developers.google.com/google-ads/api/reference/rpc/v7/UserListActionInfo

I am using dynamic remarketing, however I did not see anything referencing the actions referenced in the above link. Using rule based matching on the event name seems to show a potential audience for me when created via the console. This approach may be what I need.

[Google Ads API Forum Advisor]

Hi Will,

Thank you for providing more details to your concern. I am also a member of the Google Ads API team and let me provide support to your concern.

You may refer to this document to know the definition of remarketing action. It appears that you will need to set the resource name of the remarketing action on the remarketing_action field. To get the resource name of the remarketing action, you may use the remarketing_action report.

Let me know if you have further questions.

Regards,

Ernie John Blanca Tacata Google Ads API Team

ref:_00D1U1174p._5004Q2QEEui:ref

[Will Schymik]

Thanks for the response.

When I had done this before I was confused by a couple things. It was unclear how to me how to create a new remarketing action with JS snippets to add to my website. Additionally when I fetched all of the existing remarketing actions they all were referencing AdWords in their names which seemed wrong...

Ultimately I seem to be able to achieve what I want with the rule based audiences and creating a rule to filter by event name. Not clear yet what value remarketing actions would have on top of this.

Thanks,

Will

[Google Ads API Forum Advisor]

Hi Will,

Thank you for your reply.

To confirm, is this - "Not clear yet what value remarketing actions would have on top of this." the item that you wish to still clarify? If yes, then as per this guide that we found in relation to creating a remarketing_action, you should be able to query as well the generated tag snippets.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

ref:_00D1U1174p._5004Q2QEEui:ref