API will not allow upload of ads with "Blaze"

[CFJ]

When attempting to upload ads containing the word "blaze", we are getting back a response that "blaze" is an unapproved supplement and the "isExemptable" property is set to "false".

We are an Electronics Retailer, and "blaze" is part of the manufacturer product name for a new drone.  Call me naive, but I'm not familiar with the "unapproved supplement" by the same name.  Either way, the "isExemptable" field needs to allow us to resubmit an exemption request so a human being can process these ads.  Currently, the API is refusing to allow us to upload the ad at all which prevents asking for human approval.

Response

<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/"><soap:Header><ResponseHeader xmlns="https://adwords.google.com/api/adwords/cm/v201502"><requestId>0005234231924ed90ac470c661067ff6</requestId><serviceName>AdGroupAdService</serviceName><methodName>mutate</methodName><operations>1</operations><responseTime>225</responseTime></ResponseHeader></soap:Header><soap:Body><soap:Fault><faultcode>soap:Server</faultcode><faultstring>[PolicyViolationError{super=PolicyViolationError.POLICY_ERROR @ operations[0].operand.ad.headline, key=PolicyViolationKey{policyName=unapproved_supplements,violatingText=Blaze}, externalPolicyName=Google AdWords, externalPolicyUrl=, externalPolicyDescription=This ad or keyword requires review before it can run., isExemtable=false, violatingParts=[Part{index=7, length=5}]}]</faultstring><detail><ApiExceptionFault xmlns="https://adwords.google.com/api/adwords/cm/v201502"><message>[PolicyViolationError{super=PolicyViolationError.POLICY_ERROR @ operations[0].operand.ad.headline, key=PolicyViolationKey{policyName=unapproved_supplements,violatingText=Blaze}, externalPolicyName=Google AdWords, externalPolicyUrl=, externalPolicyDescription=This ad or keyword requires review before it can run., isExemtable=false, violatingParts=[Part{index=7, length=5}]}]</message><ApplicationException.Type>ApiException</ApplicationException.Type><errors xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:type="PolicyViolationError"><fieldPath>operations[0].operand.ad.headline</fieldPath><trigger></trigger><errorString>PolicyViolationError.POLICY_ERROR</errorString><ApiError.Type>PolicyViolationError</ApiError.Type><key><policyName>unapproved_supplements</policyName><violatingText>Blaze</violatingText></key><externalPolicyName>Google AdWords</externalPolicyName><externalPolicyUrl></externalPolicyUrl><externalPolicyDescription>This ad or keyword requires review before it can run.</externalPolicyDescription><isExemptable>false</isExemptable><violatingParts><index>7</index><length>5</length></violatingParts></errors></ApiExceptionFault></detail></soap:Fault></soap:Body></soap:Envelope>

[Anthony Madrigal]

Hi,

Were you able to follow our guide on exemption requests while uploading these ads? If so, could you please Reply privately to author your SOAP request for this operation?

Thanks,

Anthony

AdWords API Team

[Anthony Madrigal]

Hi,

Unfortunately, you will not be able to make an exemption request for this particular ad using the API. My best suggestion would be to reach out to your account manager (if you have one) or explain your case in the AdWords Community Forum. If all goes well, they may mark it as exemptable so that they can do a manual review later on.

Regards,

Anthony

AdWords API Team